Selling products in the EU
As a business trading in Europe, you can benefit from the EU Single Market and also from certain trade arrangements with other European countries. This means most goods can move freely within this territory without any extra costs or quantitative restrictions, known as the free movement of goods area. However, certain goods such as excise goods and chemicals are subject to additional rules. VAT obligations also vary according to the types of goods, who they are for and where they go.
Warning
Customs formalities must be completed when goods are imported or exported between the EU and any non-EU country (including those benefiting from the free movement of goods, in this case: the European Economic Area, Switzerland, Türkiye, Andorra and San Marino).
EU product rules and regulations
To sell goods on the EU market, you must ensure that they are safe and meet EU requirements to protect human health and safety and animal health, the environment and consumers rights. These can be rules that are harmonised within the EU, or rules managed by each country but recognised by the EU; known as mutual recognition. Read more on product rules and specifications.
Product safety requirements are linked to the EU law - the general product safety regulation and related legislation. If you place or make available consumer products on the EU market, they must be safe. You must also ensure that all products are fully identifiable and traceable. Read more about your obligations as a business.
You must report any dangerous products, accidents or recalled products to your corresponding national authority via the Safety Business Gateway.
If you know that one of your products already placed on the market (be it in a brick and mortar shop or online) is dangerous, you must take corrective actions, including, when relevant, organise a recall and inform consumers, national authorities and other businesses in the supply chain about any product safety issue.
There is no difference between customers anywhere in the EU
While you are free to define your general terms and conditions of sale, including limitations on delivery, all your customers based in the EU must have the same access to goods as your local customers.
If you offer a special price, promotion or sales conditions, these should be accessible to all your customers irrespective of which EU country they are located in, their nationality, place of residence or business location.
The rules apply to online and offline transactions as long as the sales are to the end user (an individual or business that doesn't have the intention to re-sell, transform, process, rent or subcontract their purchases).
Access to your website
Your customers must be able to access any version of your website they want, for example, if they type in the Spanish URL of your website and they are connecting from Italy they shouldn't automatically be re-directed to the Italian version. They must give you their consent before you redirect them and they have the right to withdraw their consent at any time.
If you are selling products online, you have to register your online marketplace.
Sales of products without delivery
If you offer a collection service you must ensure that customers based in EU countries where you don't offer a delivery service have the right to order products from your website, and arrange their own delivery or pick up.
Reporting goods movements
If you export and/or import within the EU of more than a certain value, you will have to provide a statistical report on your intra-EU trade flows.
The thresholds above which you must report are set every year by each of the EU countries (usually in the last quarter) and they apply for the whole of the following calendar year. Separate thresholds exist (that might differ) for exports (dispatches) and imports (arrivals).
Exemption thresholds
| INTRASTAT: Exemption threshold (per country) | 2021 - Arrival - Euro | 2021 - Arrival - National Currency | 2021 - Dispatch - Euro | 2021 - Dispatch - National Currency |
|---|---|---|---|---|
| AT | 750 000 | 750 000 | 750 000 | 750 000 |
| BE | 1 500 000 | 1 500 000 | 1 000 000 | 1 000 000 |
| BG | 219 856 | 430 000 | 138 049 | 270 000 |
| CY | 180 000 | 180 000 | 55 000 | 55 000 |
| CZ | 480 000 | 12 000 000 | 480 000 | 12 000 000 |
| DE | 800 000 | 800 000 | 500 000 | 500 000 |
| DK | 967 000 | 7 200 000 | 699 000 | 5 200 000 |
| EE | 230 000 | 230 000 | 130 000 | 130 000 |
| GR | 150 000 | 150 000 | 90 000 | 90 000 |
| ES | 400 000 | 400 000 | 400 000 | 400 000 |
| FI | 600 000 | 600 000 | 600 000 | 600 000 |
| FR | 460 000 | 460 000 | 460 000 | 460 000 |
| HR | 333 333 | 2 500 000 | 173 333 | 1 300 000 |
| HU | 471 600 | 170 000 000 | 277 400 | 100 000 000 |
| IE | 500 000 | 500 000 | 635 000 | 635 000 |
| IT | 800 000 | 800 000 | 400 000 | 400 000 |
| LT | 250 000 | 250 000 | 150 000 | 150 000 |
| LU | 200 000 | 200 000 | 150 000 | 150 000 |
| LV | 230 000 | 230 000 | 120 000 | 120 000 |
| MT | 700 | 700 | 700 | 700 |
| NL | 800 000 | 800 000 | 1 000 000 | 1 000 000 |
| PL | 930 665 | 4 000 000 | 486 333 | 2 000 000 |
| PT | 350 000 | 350 000 | 250 000 | 250 000 |
| RO | 189 970 | 900 000 | 189 970 | 900 000 |
| SE | 860 000 | 9 000 000 | 430 000 | 4 500 000 |
| SI | 140 000 | 140 000 | 220 000 | 220 000 |
| SK | 200 000 | 200 000 | 400 000 | 400 000 |
Where does your reporting obligation start?
'Your' EU country sets a threshold which is applicable for a given calendar year.
- If your imports/exports of the previous year exceeded that threshold then you must report from January of this given year onwards.
Example: 'your' EU country sets the import threshold for the current year to EUR 100 000. If, in the previous year you imported more than EUR 100 000, you must report from January from the current year onwards.
- Your previous year's imports/exports did not exceed the threshold, but during the course of the current year they do so, you will then have to start reporting from the month in which the threshold was exceeded.
Example: 'your' EU country has set the import threshold to EUR 100 000. From January to June your accumulated imports amounted to EUR 90 000. In July, you import goods of another EUR 15 000. As you have exceeded the threshold you must report from this month onwards. Your first Intrastat declaration would then relate to the July imports of EUR 15 000.
You may have to report good movements to or from EU countries where your company is not based.
Sample story
Reporting goods movements
During the course of a calendar year an Austrian clothing company shipped EUR 400 000 worth of goods from the US to Austria via Leixões port, Portugal.
The value of goods forwarded from Portugal to Austria was above the reporting threshold for dispatches set in Portugal (EUR 250 000), therefore the Austrian company had to file a report with the Portuguese authorities. There was no need to report the goods that arrived in Austria for that calendar year, because the Austrian reporting threshold for arrivals is EUR 750 000, which is above the value of goods shipped.
So even though the company is established in Austria, in this case the reporting was only done in Portugal.
Who has to report?
Businesses and private individuals which are registered for VAT and who dispatch or receive goods — if the dispatches or arrivals exceed the respective yearly threshold.
You may ask a specialised company to represent you and to provide the report on your behalf
When do you have to report?
- At least once every month on your trade flows for the previous month.
- The deadline for submission is set by the relevant national authority in each EU country.
Which trade flows must be reported?
Physical movements of goods from the member state of dispatch to the member state of arrival (and vice versa).
If you have authorisation for the customs procedure of inward processing - and the unprocessed/processed goods move between EU countries - you are obliged to report these movements.
Note: If you only offer cross-border services that don't include any cross-border movement of goods, there is no need to report under the Intrastat system.
What data to report?
Your monthly Intrastat reports should include the following:
- your VAT ID number
- the period (month) you are reporting on
- the direction of the trade flow: dispatch or arrival
- the 8-digit product code of the Combined Nomenclature (CN) (The CN is published each year in the Official Journal of the EU)
- the code of the EU country of dispatch/destination
- the value of the goods - excluding VAT and excise duties
(If the value relates to processing activities, you would need to obtain the value of the processed goods, and then work out the value of the unprocessed goods plus any value added during the processing, e.g. for materials and wages).
Example: you have a contract to coat metal tubes which are sent to you from another Member State. The value to report for your imports would be the value of the unprocessed tubes; for your exports you would need to report the value of the processed, coated tubes (which would then consist of the value of the unprocessed tubes plus any additional costs: service charges and materials).
- the quantity of goods in net mass (gross weight minus the weight of the packaging)
- the unit of measurement according to CN (for example litre, number of items. square metres)
- the code for the nature of transaction (which identifies the buying, selling or processing activity).
You may also be required to provide additional information such as delivery terms as specified in your contractual arrangement (e.g. EXW, CIF, FOB) or the mode of transport (e.g. sea/road/rail transport).
National authorities offer tools to help businesses meet their Intrastat reporting obligations. See how different countries apply the Intrastat system on the websites below.