Last checked: 10/05/2019

Selling products in the EU

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As a business trading in Europe you can benefit from the EU Single Market and also from certain trade arrangements with other European countries. This means your goods can move freely within this territory without any extra costs or quantitative restrictions. This is known as free movement of goods.

Customs formalities must be completed when goods are imported or exported between the EU and any non-EU country (including those benefiting from the free movement of goods, in this case: the European Economic Area, Switzerland, Turkey, Andorra and San Marino).

EU product rules and regulations

Prior to bringing goods onto the EU market, you must ensure that your products meet the EU requirements to protect human and animal health, the environment and consumers rights. This could be rules and specifications that are harmonised within the EU or those managed by each EU country but recognised by the EU; known as mutual recognition. You can read more about this on the product rules and specifications topic.

There is no difference between customers anywhere in the EU

While you are free to define your general terms and conditions of sale, including limitations on delivery, all your customers based in the EU must have the same access to goods as your local customers.

If you offer a special price, promotion or sales conditions, these should be accessible to all your customers irrespective of which EU country they are located in, their nationality, place of residence or business location.

The rules apply to online and offline transactions as long as the sales are to the end user (an individual or business that doesn't have the intention to re-sell, transform, process, rent or subcontract their purchases).

Access to online interfaces

Your customers must be able to access any version of your website they want, for example, if they type in the Spanish URL of your website and they are connecting from Italy they shouldn't automatically be re-directed to the Italian version. They must give you their consent before you redirect them and they have the right to withdraw their consent at any time.

Sales of products without delivery

If you offer a collection service you must ensure that customers based in EU countries where you don't offer a delivery service have the right to order products from your website, and arrange their own delivery or pick up.

Reporting goods movements

If you export and/or import within the EU of more than a certain value, you will have to provide a statistical report on your intra-EU trade flows.

The thresholds above which you must report are set every year by each of the EU countries (usually in the last quarter) and they apply for the whole of the following calendar year. Separate thresholds exist (that might differ) for exports (dispatches) and imports (arrivals).

Exemption thresholds

INTRASTAT: Exemption threshold (per country) 2019 - Arrival -  Euro 2019 - Arrival - National Currency 2019 - Dispatch -  Euro 2019 - Dispatch -  National Currency
AT  750 000  750 000  750 000  750 000
BE 1 500 000 1 500 000 1 000 000 1 000 000
BG  235 194  460 000  143 163  280 000
CY  160 000  160 000  55 000  55 000
CZ  480 000 12 000 000  480 000 12 000 000
DE  800 000  800 000  500 000  500 000
DK  897 000 6 700 000  670 000 5 000 000
EE  230 000  230 000  130 000  130 000
GR  150 000  150 000  90 000  90 000
ES  400 000  400 000  400 000  400 000
FI  600 000  600 000  600 000  600 000
FR  460 000  460 000  460 000  460 000
HR  297 000 2 200 000  162 000 1 200 000
HU  515 152 170 000 000  303 030 100 000 000
IE  500 000  500 000  635 000  635 000
IT  800 000  800 000  400 000  400 000
LT  250 000 250 000  150 000  150 000
LU  200 000  200 000  150 000  150 000
LV  200 000  200 000  100 000  100 000
MT   700   700   700   700
NL 800 000 800 000 1 000 000 1 000 000
PL  939 500 4 000 000  469 000 2 000 000
PT  350 000  350 000  250 000  250 000
RO  193 690  900 000  193 690  900 000
SE 872 000 9 000 000  436 000 4 500 000
SI  140 000  140 000  220 000  220 000
SK  200 000  200 000  400 000  400 000
UK 1 690 650 1 500 000  281 775  250 000

Where does your reporting obligation start?

'Your' EU country sets a threshold which is applicable for a given calendar year.

Example: 'your' EU country sets the import threshold for 2016 to EUR 100 000. If, in 2015 you imported more than EUR 100 000, you must report from January 2016 onwards.

Example: 'your' EU country has set the import threshold for 2015 to EUR 100 000. From January to June 2015 your accumulated imports amounted to EUR 90 000. In July, you import goods of another EUR 15 000. As you have exceeded the threshold in July 2015 you must  report from this month onwards. Your first Intrastat declaration would then relate to the July imports of EUR 15 000.

You may have to report good movements to or from EU countries where your company is not based.

Sample story

An Austrian (AT) based clothing company buys goods from the US and makes the customs clearance in the Netherlands (NL) (they can do so by obtaining a Dutch VAT-ID number without the need to be registered as a business in NL).

After customs clearance, the Austrian business moves the goods from NL to AT - this is classified as an intra-EU dispatch in NL. If during the reporting term, the Austrian company makes dispatches from NL over the reporting threshold (EUR 1 200 000) the company would need to report the trade flow in NL.

However, due to different thresholds in EU countries, the AT company might be exempt from reporting the arrival in AT (in this case EUR 750 000) where the business is registered.

Who has to report?

Businesses and private individuals which are registered for VAT and who dispatch or receive goods — if the dispatches or arrivals exceed the respective yearly threshold.

You may ask a specialised company to represent you and to provide the report on your behalf

When do you have to report?

Which trade flows must be reported?

Physical movements of goods from the member state of dispatch to the member state of arrival (and vice versa).

If you have authorisation for the customs procedure of inward processing - and the unprocessed/processed goods move between EU countries - you are obliged to report these movements.

Note: If you only offer cross-border services that don't include any cross-border movement of goods, there is no need to report under the Intrastat system.

What data to report?

Your monthly Intrastat reports should include the following:

(If the value relates to processing activities, you would need to obtain the value of the processed goods, and then work out the value of the unprocessed goods plus any value added during the processing, e.g. for materials and wages).

Example: you have a contract to coat metal tubes which are sent to you from another Member State. The value to report for your imports would be the value of the unprocessed tubes; for your exports you would need to report the value of the processed, coated tubes (which would then consist of the value of the unprocessed tubes plus any additional costs: service charges and materials).

You may also be required to provide additional information such as delivery terms as specified in your contractual arrangement (e.g. EXW, CIF, FOB) or the mode of transport (e.g. sea/road/rail transport).

Related topics

EU legislation

Need support from assistance services?

Get in touch with specialised assistance services

European Small Claims Procedure

Settle disputes with suppliers or clients from another EU country, for claims up to EUR 2 000.

Product Contact Point

Your Product Contact Point can inform you on national product legislation and help you access another national market in the EU.

Local business support - Do you have questions on operating a business cross-border, for example exporting or expanding to another EU country? If so, the Enterprise Europe Network can give you free advice.

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