Last checked: 12/04/2021

Trade marks

Affected by Brexit?

What a trade mark protects

Registering a trade mark gives you exclusive rights (The holder or holders of the IP can exclude anyone else from using the IP in question) over ​distinctive signs​ – such as names, logos, colours, images, patterns, shapes, packagings of goods, or sounds – which identify your products and distinguish your goods or services from others.

How long can you protect your trade mark for?

In most countries, trade mark protection lasts 10 years, starting from the date of your trade mark application. You can then renew your trade mark protection for 10 years each time, for as long as you like. When you own a trade mark, you can sell it to someone else or give them permission to use it through a trade mark licensing agreement.

How you register a trade mark

Need support from assistance services?

Get in touch with specialised assistance services

European IPR HelpdeskOpen as an external link

Free advice and training on intellectual property management for EU co-funded projects or transnational business deals.

European Union Intellectual Property Office (EUIPO)Open as an external link

Learn about intellectual property rights in the EU, get free personalised support and apply online for trade mark or design registration.

Local business support

Do you have questions on operating a business cross-border , for example exporting or expanding to another EU country? If so, the Enterprise Europe Network can give you free advice.

More assistance services

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