Research & innovation
Innovation is key to competitiveness - especially in today's global markets. New knowledge is generated not only through research and technology but also through new marketing and management solutions - advertising on pizza boxes, improving the tracing of electrical waste, finding new ways to monitor consumer behavior or organising the way you do business more efficiently.
To stay competitive, European businesses need to be more inventive and invest more in innovation, research and technological development, so they can adapt their business models to the challenges of the global economy and be better equipped to develop new products or services - and sell them.
Counterfeiting and piracy deprive innovators of the rewards they have earned. Intellectual property, covering all forms of industrial innovation, but also copyrights for software, literature, arts and music, must be protected to encourage innovation.