European Union Pavilion Experience Milan Expo 2015

The 2015 World Exposition in Milan, Italy holds at its core a basic human right: everyone on the planet should have access to food that is healthy, safe and sufficient. The European Union is justifiably proud of its role as global leader related to the food supply chain, food security, and safety, as well as its promotion of peace, human rights, and the environment within Europe and the World. To celebrate this key role, as well as inspire other regions, countries, and individuals to join the effort to grow a better future for everyone, the EU selected BRC Imagination Arts to develop a series of theatrical and immersive activities for the 20 million visitors expected at the Expo. Drawing upon European storytelling traditions, BRC created an engaging guest experience centered on two charmingly animated characters: Sylvia, a scientist, and Alex, a farmer.

European Union Pavilion Experience Milan Expo 2015 from BRC Imagination Arts on Vimeo.