Easy exams with easyMaths!
How did the idea for easyMaths come?
I was studying Commerce and Marketing at the Corvinus University of Budapest, within the frames of which I had to study Maths. Like most of the other students, I did not always manage to go to classes. To be able to catch up, I looked for a private tutor. This is how I found my current business partner, András Mosóczi. I realized how much money was involved in private classes and that there was a lot of demand for this service. András told me that if I wanted to catch up, I should look at his mateking.hu website, which helps students through slides. After looking at the website, I started thinking about the creation of a new form of online education. I thought about what it would look like, how many students we could involve, I calculated, I planned and in the end, I decided that it made sense.
How did your dreams become reality?
I told my father about the idea, who is also my mentor. He supported me and told me that he saw potential in the idea. After this, I presented my ideas to András, who has been a supporter of online forms of Maths learning for a long time, but I had to keep convincing him for months that the video format is going to function better than the slide version. In the end, he gave in to my idea.
Why András Mosóczi?
Because we complement each other on every level. The management is divided between the two of us. We make every important decision together and we plan the next steps together as well. However, András is responsible for the videos and for the material while I do all the directory work. The harmony is perfect. This is one of the secrets of our success.
What was the first step to start the project?
First of all, we prepared the materials for BGF’s operation research course in this format. With those free videos, we wanted to evaluate how much demand there was for this kind of education. Before the exam, 600-700 people registered and used this type of learning. It seems that we were successful and easyMaths was created, but we did some more thinking. The next step was to make the second part of the education for-profit. In the beginning, we were worried if there would be any demand for it. But there was! It worked so well that in 1,5 months, the money we invested into the project paid off and ever since then we haven’t had any liquidity problems. We have not needed to use any extra asset since.
What kind of tools did you use to reach your audience?
Our budget was limited, so we could not do a lot of marketing, but we were really lucky with social media sites. There are so many active student sites on these pages that our website was recommended from one person to the other and more and more people started suggesting it to others. The ’word of mouth’ advertisement worked miracles. By now, we have started many loyalty programmes and games which have attracted a lot more people.
How can students use e-learning?
We experimented a lot with payment structures at the beginning. At the moment, the so-called ’freemium’ model is being used. This means that the first part of the material can be viewed free of charge, but the users have to pay for the second one and through that, they can access other complimentary materials as well. They have to buy credits. For 250 HUF, they get 10 credits, for which they can watch a video. But for example, if somebody buys 1000 credits, the benefit is that the credits purchased this way provide access to other courses so that they do not have to pay extra. They can also buy a course package, which costs 4000 HUF, but in that case, no access is provided to other courses.
Who makes the videos?
This is all the merit of András. He has everything that is needed for success: efficiency, knowledge and style. This matters a lot also when making videos. He introduces Maths in a way that it is not only understandable, but is enjoyable as well. He makes a lot of jokes and manages to find a tone that will help students to be able to learn the material easily. Besides, we cooperate with several other teachers who complement those courses that fall outside of András’s expertise.
Do you get any feedback from the students?
We have received a lot of positive feedback from them and this makes us feel that it was worth creating all of this. On the website there is also a platform where we are waiting for the comments about what they think about the site, if they like the different developments, what they suggest, etc. We are aware that we will still have to develop a few things further, but feedbacks help us a lot with this.
What stage is easyMaths at now?
In the last few years, there have been a lot of changes. We managed to make the initial poor design nicer and last October our new website was born. We opened towards our audience so that more people can hear about us. We were chosen to be in the MNB Value Makers Club as well as among the top 50 young entrepreneurs of Hungary in the frames of the Role Model Competition. But the thing that we are the most proud of is that in 2013, we won the Website of the Year award. Moreover, at the moment, we have about 11.000 registered members. Annually we have among 400-500.000 visitors. The material of 13 universities is accessible on our website with more than 800 videos. Several teachers help our work and we are also grateful to the developers and graphic designers.
What plans do you have for the future?
Our goal is to build up Hungary’s first online educational platform for secondary school and university students where the students can prepare for exams in a comfortable, modern, time and money-efficient way.
You can comment this article on the European Youth Portal Facebook page.