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TITLE Healthy nutrition: a closer look at logos   Healthy_nutrition_a_closer_look_at_logos.pdf (408.9 KB)
Title in the original language Gezonde voeding: logo’s onder de loep  Gezonde_voeding_logo_s_onder_de_loep.pdf (460.8 KB)
Linked/Annexed Documents: View details (bottom of the page)
Document ID LIB612
Document type Scientific advisory body opinion/advice
Issue date 02/12/2008
Original language of the document Dutch
Full text available in EN (408.9 KB)
Document produced by Health Council of the Netherlands organisation visiting card
Document uploaded by Jeannette van Kan
Health Council of the Netherlands
Scientific domains
Policy domains
  • Food safety
  • Health


Short description  In the Netherlands two logos are used to indicate that certain foods are (relatively) healthy: the Choices stamp (with more than one hundred participating companies) and the Healthy Choice Clover (used only on the Own-Brand products of the Dutch supermarket chain Albert Heijn). Logos provide opportunities for improving dietary habits and public health. Whether this will actually occur, depends on three aspects. Are the logos assigned according to sound criteria? Do the consumers use this information correctly when choosing products? Do the logos stimulate manufacturers to improve their range of products? In this advisory report, both Dutch logos are compared on these points based on the current state of scientific knowledge, and the GDA system for front-of-pack listing of nutritional information on foods is also evaluated. The report is available in two languages (Dutch and English).
Abstract (focusing on the key recommendations)  Food companies have various ways of indicating that certain products are good for one’s health. Logos for this were introduced in the Netherlands several years ago.
The Choices stamp is an initiative by Unilever, Friesland Foods and Campina. More than one hundred companies now participate in this initiative and many of these companies have products that carry the Choices stamp. The Healthy Choice ...

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