Pride of Place, the promotion of civic engagement of rural youth

Tue 8, October 2019
11:30 - 13:00 CET

How do you keep young people attached to their region in a Europe that is urbanising? We will present the emotion of Pride of Place and explain how it relates to other psychological constructs such as place identity and place attachment that make up part of the emotional bonds people have with their places? We will present how education can be used to improve pride of place. The second part of the workshop will be interactive and we will explore how you can promote social/civic engagement of young people in rural areas by fulfilment of three basic human needs. #EnvironmentalPsychology

Organised by the Sapienza Univerity of Rome (IT) and the Anatta Foundation (NL).

Visit the project website: https://prideofplace.eu/


The workshop will consist out of two main parts:

1) Introduction (25 minutes) to Pride of Place as a positive emotion that can be used to foster stronger people-place bonds. We will do this by presenting our innovative and evidence based Erasmus+ funded project for the school sector in rural areas. We will start by presenting our theoretical framework and follow with the educational curriculum we are creating to foster Pride of Place (PoP). Our curriculum is being developed for secondary schools in rural areas in Europe using the Self-Determination Theory (Deci & Ryan, 2001) and promote pupils' 21st century skills. The first part will be finalized with a brief Q&A (10 minutes)

2) The second part of the workshop will be highly interactive where we will train the participants in using the Self-Determination Theory (SDT), which is a very easy to understand and practical model they can use to promote social engagement in their regions. The SDT states that through fulfilment of the need for autonomy, relatedness and competence you can promote people's intrinsic motivation and engagement; we are here proposing to adapt it and apply it to the places the participants come from. Participants will be challenged to brainstorm in subgroups how they can use these three basic needs of the model to increase pride of place in their own setting and they will present their results in a mini-intervention. (total time 40 minutes). Finalized by a debriefing of the workshop and a final Q&A (15 minutes)

The workshop will bring insights from the field of environmental psychology into practice and will be organised by Thomas Albers (project manager of the Anatta Foundation and PhD candidate), Prof. Dr. Marino Bonaiuto, Silvia Cataldi (Ph.D)and Silvia Ariccio (Ph.D), from the Sapienza Università di Roma, Italy.

Thomas Albers, Managing Director, Stichting Anatta Foundation, Netherlands.
Silvia Ariccio, Research fellow, Sapienza University of Rome (Faculty of Medicine and Psychology), Italy.
Thomas Albers, Managing Director, Stichting Anatta Foundation, Netherlands.
Silvia Ariccio, Research fellow, Sapienza University of Rome (Faculty of Medicine and Psychology), Italy.
Marino Bonaiuto, Full Professor on Social and Environmental Psychology; Director CIRPA (Centre Interuniversity Research in Environmental Psychology); President Master degree Psychology of Communication and Marketing, Sapienza University of Rome, Italy.
Silvia Cataldi, Lecturer of Sociology, Sapienza University of Rome (Faculty of Medicine and Psychology), Italy.
Ramazan Eren, Assistant Professor on Tourism Education, Akdeniz University, Turkey.
The Future of the EU and the roles of the Regions and Cities
Sapienza University of Rome, Stichting Anatta Foundation
English (EN), Español (ES), Français (FR), Italiano (IT)
Copper hall.
Address: Mont des Arts, 1000 Brussels

Session summary

 The session consisted of an introduction to an ongoing Erasmus+ project on the study and promotion of Pride of Place (PoP) in which the organisations take part. The main results of the study were presented by the speakers. Main conclusions:
-      Pride is a dual-faceted emotion, with authentic pride having positive consequences for the individual and society, whereas hubristic pride mainly offers negative ones.
-      PoP is a result of well-established place identity and place attachment.
-      PoP is a positive emotion that can broaden our attentional, cognitive and behavioural repertoire (e.g. altruism, sharing, caring behaviours, social engagement) and helps to build up resources that can be tapped into in the future (e.g. self-esteem, social ties). This creates an upward virtuous effect.
-      The promotion of PoP offers a potential pathway to tackling depopulation in rural areas in Europe as a result of lack of place attachment.
-      There are however also potential negative consequences of hubristic PoP, such as narcissism and parochialism, but for authentic PoP, no negative consequences have so far been observed.
-      The first publication on PoP by the speakers has just been released as part of the book "The Psychology of Religion and Place" (V. Counted and F. Watts, eds) published by Palgrave Macmillan (2019).
In July 2019, Sapienza University of Rome conducted an initial pilot study on an intervention that targets the enhancement of PoP in 63 teenagers, carried out in the "fascia olivata" area, within the region of Umbria. The results appeared promising and offer relevant insights into the related constructs.
As part of the Erasmus+ project on Pride of Place, an innovative school curriculum is being developed and tested at secondary schools in which pupils will improve their feelings of PoP (and place identity and attachment) and 21st century skills. The curriculum follows an inquiry-based learning approach and will be available free of charge.
All results of the Erasmus+ project will be downloadable from www.prideofplace.eu

Take away message

Pride of Place (PoP) is the positive emotion that people can have for the place they identify or associate themselves with. It is linked to one's own place attachment and one's own place identity, both of which refer to one’s own place or local area. Positive pride in the place one comes from can elicit a series of pro-social and pro-environmental behaviours; however, a pride that is too extreme can result in parochialism and anti-social behaviour.

Thomas Albers: "Young people are losing the emotional and cognitive connection with their local area and we need to develop educational tools to rekindle these necessary bonds, creating a future that they would like to be part of." 

Prof Marino Bonaiuto: "We need to deepen our understanding of people-place dynamics at the local level, if we want to tackle global issues such as climate change and social migration, which always have a local dimension and reality, especially from a layperson's point of view."


Dr Silvia Ariccio: Including local populations in place-change processes and easing local participation is of vital importance in order to make change acceptable and motivate people to stay and invest (money, time, effort) into their local area.

Prof Ramazan Eren: "When people have a deep understanding of life in the place they live, the connection between them will be stronger."

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