Coop Cult and Succeed - EYCH2018

Wed 10, October 2018
09:30 - 11:00 CET

The European territorial cooperation has been proven the "natural environment" of successful cultural investments, so far. Cooperation on Culture is not only the way to smooth the synergies and linkages across borders and among countries, or the way to industrial transition and smart specialisation, it is also the tool for successfully promoting Europe as a destination to the world markets.
More specifically, the session will be split into a political part, which will demonstrate the economic and social significance of Culture for Europe, it will present the "New European Agenda for Culture" proposed by the European Commission in May 2018, and the role of the macro-regional strategies for supporting viable cultural investments in Europe. Moreover, it will highlight how industrial transformation processes affect creative industries and cultural heritage businesses, as well as the role of clusters in fostering the transformative process and the interregional cooperation among clusters in this sector.
This will be complemented by a technical part where EU actors on cultural heritage and creative industries will bring their experience from successful cross-border, interregional and macro-regional cooperation, (eg.the "Kaapeli" - creative international hub; "CCAlps" project financed by the Interreg Alpine space programme; "Industrial Heritage“ project financed by the Interreg Cross Border Cooperation Estonia-Latvia programme).
During the session, the publication "Connecting Cultures, Connected Citizens - Inspiring examples of Interreg cultural heritage projects in the framework of the 2018 European Year of Cultural Heritage", will be officially presented.
Presentations will be followed by a Q&A session.
The workshop will be completed by a networking session from 11:00 to 12:00, organised by Interact programme, where the participants will have the opportunity to network and to meet with the administrators of the participating Commission services.

Michel Magnier, Director, European Commission - Dg Eac, Belgium.
Lena Andersson-Pench, Director, European Commission - Dg Regio, Belgium.
Kai Huotari, Managing Director, "Kaapeli" Creative International Hub, Fiji.
Leonardo Lorusso, --, from the Bruxelles Delegation of Lombardy Region, Belgium.
Michel Magnier, Director, European Commission - Dg Eac, Belgium.
Aiga Petkēvica, Head Of Projects Unit, Kurzeme Region, Lebanon.
Slawomir Tokarski, Director, European Commission - Dg Grow, Belgium.
Education, culture and youth
European Commission - DG EAC, European Commission - DG REGIO
English (EN)

Session summary

European territorial cooperation has proven to be the "natural environment" of successful cultural investments so far. Cooperation on Culture is not only the way to smooth synergies and linkages across borders and among countries, or the way to industrial transition and smart specialisation, it is also the tool for successfully promoting Europe as a destination to the world markets.

110 participants and a panel of 6 speakers reaching the theme from 2 perspectives, political and technical, as follows:

Michel Magnier, (DG EAC) moderator, presented the scope and the progress of the EYCH2018. He explained that 2018 sets a good momentum for culture at EU level and worldwide and  stressed the launch of the New European Agenda for Culture in May 2018. This will be followed by the European Action Plan for Cultural Heritage.

Lena Andersson-Pench (DG REGIO) underlined that investments in culture are currently the 2nd most popular topic in Interreg programmes. European Territorial Cooperation investments stimulate social cohesion because of their bottom up approach; create spill overs generating jobs and growth in border regions and macro-regions, and contribute to strengthening the international cultural relations between EU Member States and the IPA or ENI countries. Macroregional strategies contribute to the EU cultural heritage through mobilising existing structures. 

Slawomir Tokarski, (DG GROW) analysed the impact of industrial transformation in the field of culture and creative industries. Big companies create spill overs to other traditional economic sectors looking for creativity. However, there is a need for skills and digital applications development in the field of creative industries. The contribution of Clusters to the industrial transition process can be vital. Upcoming relevant calls on clusters in COSME and the progress of the ECTY2018.

Kai Huotari, ("Kaapeli", creative international hub) gave insights on the biggest cultural operator in Finland  and its projects implemented by a large variety of partners (including academia and cultural practitioners from 33 countries). He presented a self-sustainable model based on private financing, thus creating bankable conditions for financing thought the IFIs and private banks.

Aiga Petkēvica, ("Industrial Heritage"@ Interreg CBC Estonia-Latvia) explained the project on industrial heritage and tourism comprising 25 cultural heritage sites using IT technologies. The added value of cross-border cooperation implies a large partnership, great visibility and recognition, and the involvement of local communities.

Leonardo Larusso, ("CCApls"@Interreg Alpine space programme) presented the project which set up a community of practitioners around creative industries. One challenge was to develop a common understanding of “creative industries” among the partner regions and countries. Transnational cooperation where all partners contribute with their different talents and expertise brings high added value. The project also sets hubs for the collection of data, indicators and skills. It will result in the establishment of microenterprises.

Take away message

Culture is gaining momentum at European Union level.

European Territorial Cooperation (Interreg and the macro-regional strategies) is essential for achieving the objectives of the 2018 EU Year of Cultural Heritage.

In modern economies, interregional and macro-regional investments in creative industries and cultural clusters could have an influence on industrial transformative processes.

Both the private and the public sectors in various countries have cooperated and resulted in successful EU cultural projects.

M. Magnier(DG EAC) moderator:

"Culture is gaining momentum at European Union level".

"The European Year of Cultural Heritage 2018 (EYCH) is the only thematic year of the current EC run by President Juncker".

"In the first half of 2018, almost 6,500 events were labelled EYCH2018 across Europe and beyond, reaching almost 5 million participants".

Lena Andersson-Pench(DG REGIO):

"It is interesting to mention that within the current programming period "cultural heritage and arts" is the second most popular topic in Interreg".

"Interreg's strong asset is that it is a bottom-up instrument which successfully combines the specificities of various localities, regions and countries around common projects".


Aiga.Petkēvica,("Industrial Heritage"@InterregCBC Estonia-Latvia2014-2020):

"Culture heritage is one of the most important resources for building competitive tourism products in Latvia and Estonia".

"Interreg project “Revival of Industrial heritage for tourism development” builds on the "tourism joint route"  and is presented in an attractive, participatory way".

"Crossing borders makes you stronger".

Leonardo.Lorusso("CCApls"@Interreg Alpine-space programme):

"Promoting creativity and innovation as strategic factors for local development through CreativeCamps in every country".

"Creativity is the merging of different profiles of people and entities. Difficult to identify all sectors comprised under CCIs".

"Launching a transnational network among HUBs, partners’ Regions, enterprises and other stakeholders".

Slawomir.Tokarski(DG GROW):

"Industrial transformation is a challenge but also an opportunity for cultural and creative sectors".

"Successful EU value chains and cluster connections can create opportunities for cultural and creative sectors and, at the same time, foster the industrial transformation process".

“Culture links people and helps them share common values”.

Kai.Huotari,("Kaapeli"creative hub):

“At Kaapeli, our mission statement is 'culture makes life better'."

“Kaapeli is not threatened by gentrification because it owns its buildings."

“Creative Lenses project has taught us that crossing borders makes us stronger as cultural organisations.”