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European Week of Regions and Cities

Future of European wine shipping in the European Single Market: a best practice from the European Moselle valley

Winegrowers, especially from small wineries, have to face many challenges. For the economic sustainability of their estates, it is very important for them to get more customers from neighbouring cities and countries. As a European grouping, Terroir Moselle has developed and implemented an original cross-border wine tourism package Via mosel' as part of an INTERREG project.

But we can't just develop wine tourism without efficient online selling and shipping of wine. Furthermore, the EEIG has worked with experts from the duties and customs administrations. The outcome of this workgroup is a Handbook in German and French setting out the procedures that wine producers have to follow when shipping wine to Belgium, Luxembourg, Germany and France. Due to this work, it appears that the current rules make shipping small quantities of wine to another Member State very complex.

The EEIG requires an improvement of Directive 2008/118/EC and its implementation in the countries of the Greater Region. It is very complicated and expensive for wine producers to register and pay duties, particularly for direct selling to end consumers in another EU country. The rates are different in each Member State and the development of new markets in other countries requires a considerable amount of knowledge. Furthermore, most of the time the information is only available in the local languages.

In this workshop, the speakers will discuss the various options for making selling wine to private customers in other EU Member States easier without involving any loss of taxes for the states.

  • State of play of shipping wine to other Member States and presentation of the Handbook "Wine shipping in the Greater Region"
  • Presentation of three possible improvements to the rules, suggested by Terroir Moselle EEIG
  • Discussion

The EEIG aims to expand its work on this topic to other wine producing Member States and will be glad to hold a discussion during this workshop with representatives from other wine regions.

Please send us your questions and suggestions for improving the situation of selling wine to end consumers a week before the event.





Domaine Ambroisie

Tue 12, October 2021
11:30 - 13:00 CET
Ségolène Charvet, Gérante, GEIE Terroir Moselle.
Beate Schindler, Journalist, FOCUS.
Christophe Hansen, EU Member of Parlament, EU Parlament.
Dominique Potier, Deputy, Assemblée Nationale française.
Christine Schneider, Member of EU Parlament, EPP.
Groupement Européen d'Interêt Economique Terroir Moselle (GEIE Terroir Moselle)
Deutsch (DE), English (EN), Français (FR)
Replay – Original Language
Replay – English
Replay – Français
Replay – Deutsch

Session summary

The topic of excise is very important for all wine producers in the EU. Many of them have problems shipping wine to a private client in another EU country. However, until now this issue has been unknown for most politicians, as Ms Schneider said. The cooperation between customs organisations in the Greater Region was an important step.

The speakers recognised that it is important to change the current EU Directive 2008/118/EG and have come up with concrete solutions to solve the problem.

Take away message

These proposals to improve the current directive were made during the workshop:

- a threshold of 90L (or 36 bottles of wine) could be sold and shipped without any declaration in the other EU country. The winery would declare and pay the tax in their own country.

Dominque Potier proposed to try it in the Greater Region for three years before implementing it throughout the EU.

- Mr Hansen proposed the development of a one-stop-shop for excises, as exists for VAT.