The general aim of this conference is to reduce alcohol-related harm in the EU by strengthening the Member States' capacities to implement effective health policy and tackle cross-border issues. Labelling of alcoholic beverages, cross-border purchases of alcohol, and marketing will be in focus. In addition, discussions will be held on research and monitoring concerning alcohol policy. Representatives of different sectors (health, agriculture, culture, finance) are invited to the meeting.
The aim is to discuss the recent developments and envisage the future steps to tackle the harmful use of alcohol in the EU. The conference will feed into the preparation of the Council conclusions on these issues.