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Dominó: la ceramica del futuro

La terza generazione di imprenditori rivitalizza un'industria tradizionale

Il progetto

Dominó è un’impresa familiare della regione di Coimbra, in Portogallo, che produce ceramiche da tre generazioni. Fondata nel 1988, produce mattonelle per pavimenti e pareti, da costruzione e decorative. Dal 2009 Dominó è stata duramente colpita dalla crisi economica. Ma senza abbassare gli stipendi o licenziare, ha continuato ad avere successo concentrandosi sulle esportazioni e una forza lavoro qualificata.

Carlos Moedas highlights Dominó as a European success story

Commissioner visits tile company which rode out the crisis
Head of Condeixa-a-Nova city council Nuno Moita da Costa, European Commissioner for Research, Science and Innovation Carlos Moedas and Dominó chairman João José Xavier

European Commissioner for Research, Science and Innovation Carlos Moedas has visited tile company Dominó, in Condeixa-a-Nova, Portugal. The EU sees the firm as an outstanding example of the use of European investment in the country.

After a tour of the factory, Moedas said, “The crisis has shown that Brussels needs to take centre stage again, so that people understand what Europe does and doesn’t do.” He added that Portugal “puts European funds to good use”.

The event was also attended by Dominó chairman João José Xavier and head of Condeixa-a-Nova city council Nuno Moita da Costa.

Funding opportunities for Portuguese firms

Dominó becomes a European success story

Ceramics firm Dominó, from Condeixa-a-Nova, Portugal, has used EU funding well. European support has enabled it to develop new strategies, restructure its product range and get ahead of the curve on international markets.

Economically weaker Member States have benefited most from EU investment. In Portugal, nine agreements with financial intermediaries under the Investment Plan for Europe had been approved by July 2017. These provide a total of €795 million for 1,500 small and medium-sized enterprises and start-ups.

“By investing in higher-risk areas, the EU is showing other public and private investors opportunities to gain access to sectors that are less sought-after because of their innovative nature, or that have longer return-on-investment cycles”, says Catarina Dantas Machado, economic and financial affairs advisor at the European Commission representation in Portugal.

In the photo below: #investEU event in Condeixa-a-Nova, the hometown of Dominó.

Young boss keeps his nerve to revitalise ceramics firm

Dominó overcomes adversity caused by Portugal’s economic crisis
João José Xavier, Chairman of the Board at Dominó, Indústrias Cerâmicas

Portuguese firm Dominó has been in ceramics for three generations. CEO João José Xavier took over the running of the family business from his father before he was even 30. One of his first challenges was to overcome adverse conditions caused by Portugal’s economic and financial crisis, but this never dented his belief that things would pick up. Dominó received EU financial support to revitalise the business and help it find new export markets. The firm made it through the crisis without any lay-offs or pay cuts (the only cuts involved administration). “We received EU funding to make us more competitive. That enabled us to operate in a market as demanding as that of Europe, where the very best in the world of ceramics operate in great numbers. I think the crisis was an opportunity for restructuring and innovation,” says João José Xavier.

Ceramiche che uniscono tecnologia e tradizione

Dominó è una piccola impresa che ha superato le recenti difficoltà economiche del Portogallo e si è espansa investendo nelle esportazioni e nella tecnologia. Combina ricerca e tradizione con i suoi rivestimenti murali e mattonelle in ceramica realizzati grazie a una forza lavoro specializzata.

Con circa 200 dipendenti, Dominó ha una forte presenza locale sul territorio. Vendendo il 65% della produzione in 60 paesi di tutto il mondo contribuisce anche alla crescita delle esportazioni portoghesi.

Un altro aspetto che l'azienda valorizza è il design. Ha conquistato architetti e progettisti in tutto il mondo con le sue piastrelle di alta qualità e uniche sul piano estetico.

Fatti e cifre

Dominó:

  • Impiega circa 200 lavoratori
  • Esporta il 65% dei propri prodotti
  • Vende a 60 paesi in 5 continenti
  • Produce 14 000 m² di ceramica al giorno
Coordinatore:
João José Xavier (CEO)
Partner:
N/A
Luogo:
Portogallo, Condeixa, Coimbra
Durata:
2015 - 2016
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