Malmö-based company Hövding has developed an innovative cycling helmet as a result of years of research and development. It is designed as a discreet collar worn around the neck. The collar contains a folded airbag that is deployed in the event of an accident and encases the cyclist's head.
Although cycling is very popular in Sweden, only 30% of riders wear helmets. A 2005 law made them mandatory for children, giving rise to a public discussion about their importance and a business idea for two young entrepreneurs.
Several years of EU-funded research into and development of user functions followed, resulting in the creation of Hövding, a new type of cycle helmet. A folded airbag is placed in a discreet collar around the neck and expands to protect the rider's head on impact.
Results show that Hövding offers up to 8 times more protection than conventional helmets.
The airbag deploys within 0.1 seconds of a collision and absorbs 3 times more of the impact than a regular helmet. It has protected cyclists in more than 1,300 documented cases. Over 62,000 helmets have been sold and they are on the market in 16 European countries and Japan.