Chocolate and Confectionery



European chocolate is already appreciated in Japan. And for good reason, as European chocolate, from pure to refined confections, is made from high-quality ingredients and offers a unique taste. Besides being produced safely, just as with all other EU food products, EU chocolate production is monitored by specific common rules for cocoa and chocolate products. As a result of EU chocolate products being well labelled and therefore recognisable as being produced in Europe, Japanese consumers can be certain that their favourite European chocolate is not only tasty, but also that it is a quality product.



Each European Member State or region produces a wide variety of traditional baked goods and sweets. They are made using quality ingredients, and follow authentic production methods and strict safety standards. The labelling allows Japanese consumers to view sugar levels, as well as to see the origin of their favourite treats.

The EU also produces a rich range of biscuits and cookies; European biscuit production benefits from stringent EU safety and quality standards and other initiatives such as the European Commission’s toolbox for baked goods.

Confectionary occupies a special place in the hearts of Europeans, with most celebrations and holidays having their own special creations. Many Japanese consumers have learned to appreciate them already, but many remain to be discovered: Marble Cake, Black Forest Cake, Hazelnut Dacquoise, Sachertorte, Kozunak, Karpatka, Cassata, Esterhazy Cake, Pom Koec, Princess Cake, Battenberg, Madeleines, Kaiserschmarrn, Pastel de Nata, Churros, Baklava, Kransekage, Panettone are just a few examples.