Food and drinks from the European Union and Japan are a Perfect Match, because Japanese consumers share the same values in food as European consumers: quality, authenticity and safety. There is already a variety of EU food and drinks available in Japan, in different categories. Access has recently been improved following the Economic Partnership Agreement (EPA) between Japan and the EU.
Latest news of the Perfect Match campaign
Visit the European Food Fair on Rakuten at:
eNewsletter 6 - Organic movement in Europe
Check out some inspiring information about popular organic products in the EU and similarities with the organic produce in Japan.
Experience the European Food Fair with Rakuten!
We’re teaming up with Rakuten to make it easier than ever to discover and experience high-quality European products in Japan, delivered directly to your door!
Head over to the European Food Fair page on Rakuten throughout November 2022 to explore the latest collections of curated EU food and drink.
Featured products will appear for each season, so be sure to visit regularly to discover new and interesting ingredients perfect for every occasion, including special mystery boxes this Winter containing excellent selections of EU food and drinks.
A Perfect Match
Seasonal Perfect Match
Feta cheese from Greece and Olive Oil from Italy mixed with Seared tuna carpaccio
EU Food and Drinks
Each category of EU food and drink products has its own merits, but all of the European agricultural products are known to be safe, authentic, of high quality and diverse.
Merits of EU products
See how the wide diversity of soils, climates and cultures in the European Union together with high safety standards produce such a wide variety of authentic, quality food and beverages.
Japan and the European Union already have strong economic bonds. However, the new and wide-ranging EPA agreement promises to open up a new era of trade, thereby strengthening existing ties even further. After all, trade between Japan and the EU is about more than quotas and tariffs; it's also about values, principles and quality.