European Union

Our visitors

Our aim is to help visitors to the European Union website (europa.eu) find the information they are seeking. We use statistics, online surveys and user tests to find out how they got here, who they are and whether they managed to find what they were looking for. We use this information to adjust the site to better meet our visitors’ needs.

Visitors

Visits to the europa.eu portal

  • 36.8 million visits in 2014
  • 1.7 million visitors per month

Rate site

  • 94 % think the site is satisfactory, good or excellent
  • 6 % think it is poor or very poor

Goals met

  • 86 % found the information they were looking for (yes & yes, partially)
  • 14 % No, not at all

Loyalty

Frequency

  • 35 % first time visitors
  • 40 % visited daily, weekly, monthly

Time on site

  • Daily visitors spend about 1.48 minutes on the site per visit

Average session

  • Visitors look at about 3 pages per visit

Who are our visitors?

What they do

  • Students – 26 %
  • Public sector – 25 %
  • Business – 21 %
  • Researchers – 14 %
  • NGO – 4 %
  • Retired – 4 %
  • Lobbyists – 3 %
  • Media – 3 %

Age

  • Younger than 16 – 3 %
  • 17-24 – 19 %
  • 25-34 – 22 %
  • 35-44 – 19 %
  • 45-54 – 18 %
  • 55-64 – 10 %
  • 65 or over – 4 %

What they look for

  • How the EU works – 29 %
  • Documents, publications, reports – 24 %
  • News – 13 %
  • Jobs with the EU – 12 %
  • EU rights – 11 %
  • Grants and funding  9 %
  • Public procurements/tenders  2 %

They like to visit on weekdays

  • Monday – 17 %
  • Tuesday – 17 %
  • Wednesday – 17 %
  • Thursday – 16 %
  • Friday – 13 %
  • Saturday – 9 %
  • Sunday – 11 %

Day & night

  • 72 % - 7 am-7 pm
  • 28 % - 7 pm-7 am

From…

  • Work – 51 %
  • Home – 34 %
  • School/college/university – 7 %

Where they come from

  • EU - 71 %
  • Rest of Europe (Switzerland, Russia, Ukraine, Turkey, Norway, ...) - 4 %
  • Outside Europe (USA, Brazil, China, Mexico, Colombia, ...) - 25 %
    • Top 5 EU countries:
      • Italy – 9 %
      • Germany – 9 %
      • UK – 7 %
      • Spain – 7 %
      • France – 6 %
    • Top 5 countries: Italy, Germany, USA, UK, Spain
    • Main languages: English, Spanish, German, Italian, French

Most visited pages

  1. Home page & language selection
  2. EU countries
  3. EU history
  4. Institutions / other bodies
  5. Working in the EU

What people came to find - most frequent keywords typed in by our visitors in our feedback form

  • EU, Countries, European, Union, Europe, member, euro, job, language, states, work, map, history, Europa, UE, Germany, France, directive, capital, population, Spain, currency, facts, list, cities, visa, Italy, joined, year, president, law, import, regulation, Parliament, Ukraine, policy, Greece, funding, Malta, flag, info, official, treaty, institutions, Portugal, Cyprus, rate, regions, trade, Austria, rights, economic, Belgium, Finland, Luxembourg, people, location, national, Schengen, Netherlands.

Sources

  • This infographic is based on 2014 data for the top-level pages of europa.eu.
  • The data comes from ongoing online surveys – an exit survey and a feedback form – and our analytics tool.
  • What they do: Public sector’ includes ‘government’ and ‘international organisation’. ‘Researchers’ includes ‘teachers’. ‘NGO’ includes ‘non-profit' organisations. ‘Lobbyists’ include ‘public relations’ and ‘professional associations’. Figures exclude ‘other’ category.
  • What they look for: Figures exclude ‘other’ category.
  • Where they come from: Excludes traffic from Belgium/Luxembourg and undetermined locations.

© European Union, 1995-2015