“To protect the environment, people need to care about it. To care about the environment, they need to understand it. Birds offer an ideal ‘window’ into the world of nature and are the perfect gateway for people to understand, care for and ultimately help protect their environment. They are the most visible form of wildlife – everyone sees or hears birds every day. Children have an innate drive to try to understand birds and other animals. If we can develop their interest in the environment and nurture it, it will be a significant step towards success. Children are the future of our environment. We need them to have a better understanding of how natural systems work and how they affect our lives!”