In both campaigns, people were encouraged to take photos of something they considered to be of value or found interesting, and to share the photos on social media using the campaign hashtags.
The #suojelentätä (I protect this) campaign invited people to think about the kind of cultural environment they want to conserve for future generations. The aim of the campaign was to highlight lesser known heritage sites instead of more popular tourist attractions. Street art and skate parks in an urban environment, or traditional rural biotopes and old farmhouses are as important as the Helsinki Cathedral or the Fortress of Suomenlinna. One of the objectives of the #suojelentätä campaign was to reach new target and age groups. A total of 1,150 photos were published in the competition using the #suojelentätä hashtag; nearly a thousand of them were taken by participants.
The #arkimaisema (everyday landscape) campaign focused on the importance of everyday landscapes for our identities, the quality of our living environment and our cultural heritage. The campaign was launched in August as a part of the preparations for the International Landscape Day on 20 October. This year, the theme of the day in Finland was “A Tribute to Everyday Landscapes”. On International Landscape Day, the campaign culminated in a photography competition that attracted nearly 300 entries. By the end of October, 1,800 photos had been published using the campaign hashtag.
Read more about Finland's activities during the European Year of Cultural Heritage 2018.
Photo: Taisto Jantunen