linear economy vs circular economy
The circular economy that aims for the elimination of waste through the design of products, and business models. Its essence is to design products with no waste products that facilitate disassembly and reuse.
The idea of Cradle to Cradle (Remaking the Way We Make Things) developed by chemist Michael Braungart and architect William McDonough ranked as the next industrial revolution
Traditionally the main slogan of environmentalism has been " Reduce, reuse, recycle ." The authors propose a different approach: Reduce the impact on the environment cause slowdowns same , but faster or slower would be coming to the same end. Optimize the design and production architectural and industrial. Design for not to contaminate
The global consultancy McKinsey, which ensures that from the current model of linear economy ( produce - use - throw ) to a circular economy in which the elements are used to complete the cycle ( "cradle to cradle" ) would save annual 700 billion.