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Defining Social Behavior Change Communication - Manoff Group - (2012)

This document returns to the concept of Social Behavior Change Communication. However, whereas previously-uploaded documents have been focused on the practicioning of SBCC, this document is more general, explaining the methodology behind SBCC, and outlining why it's an effective tool for creating change. While this document primarily focuses on SBCC as it relates to health education (a main focus for the Manoff Group organization) its lessons can certainly be taken and adapted for other fields.

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last update
8 September 2015

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