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The joint work of civil organizations fighting against social problems and large enterprises getting more and more open to corporate social responsibility may lead to fruitful a cooperation. A conference held in Budapest now got them together.

The “Élményakadémia” (“Experience Academy”) organized the Civil Leadership Conference on 24-25 November, with the support of the International Visegrád Found and the Erasmus+ program.

 

On the occasion of the event subtitled “Your social footprint matters” several representatives of for-profit and non-profit companies present in Hungary held lectures, made workshops, or shared their experiences during panel interviews with participants coming from various countries located in the Central and Eastern European regions.

 

The programs of the event were organized around three main topics. The aim of the lectures and workshops was to inspire participants, to give them ideas about how we can show ourselves to the world, and, finally, initiated them into the reinterpretation of the notion of leadership.

 

One of the conference’s basic ideas was that everything is connected to everything else” — this simple thought is a useful message to be considered both in one’s private and professional life if it is interpreted and applied according to the proper context.

 

The target audience, as it is implied by the conference’s name as well, consisted of the leaders of the civil sphere, the employees of the non-profit sphere (its potential future leaders). The central questions arising there were the following: How to manage well a civil organization? What tools do we have? From what sources can we learn, what goals should we set for ourselves? What are the indispensable qualities of a leader? What is a good civil leader like at all?

 

There were many instances when a direct or indirect parallel was made between the for- and non-profit sectors. Numerous performers came from for-profit companies, such as the K&H Bank and Vodafone, to describe their company’s corporate social responsibility (CSR) policy and to talk about the large enterprises’ relationship to the civil sphere.

 

There were many instances when a direct or indirect parallel was made between the for- and non-profit sectors. Numerous performers came from for-profit companies, such as the K&H Bank and Vodafone, to describe their company’s corporate social responsibility (CSR) policy and to talk about the large enterprises’ relationship to the civil sphere.

 

It was repeated many times, so it can be drawn as a final major conclusion as well, that in terms of management there is no difference between the for- and non-profit sectors. The leader of a civil organization must know what the leader of a for-profit company knows. They must create a brand to sell themselves, and there must be a great emphasis on communication and determinacy as well. 

This conclusion is perfectly supported by the example of Péter Küllői, one of the performers. From successful investment banker he became the creator and founder of Bátor Tábor which is the only focus of his professional life since the age of 40. As he said during his presentation, the key to everything is to find the balance between the give-and-take. Everybody needs this harmony, both as a human being and as a leader. However, he emphasized the fact that the world of business works more on the basis of rationality than of emotions, and one must stick to this business-oriented approach to make successful any charitable activity. 

 

The other main subject of the conference — partly because of the huge amount of questions asked by the audience — was centered on the acquisition of the necessary financial resources of civil organizations. The fundraising workshop organized by Gábor Pozsonyi, the executive vice-president of MagNet Bank, as well as several other performers’ answers contributed to the solution of this problem.

 

 

To sum up the above mentioned things, we must make ourselves visible to gain the attention of the potential supporters of our cause — let’s create a brand! Let’s make ourselves interesting, let’s become those people with whom it is a pleasure to spend some time — advised Vilmos Benkő, the president of the American Chamber of Commerce in Hungary and the 2013 Ambassador of the Hungarian Talent. Passion is also important. To turn our work into our mission and wear it on our sleeves; this greatly strengthens the credibility of our objective — confirmed the representative of K&H, Nóra Magyary-Horváth and the representative of Vodafone, Emese Zolnai. Apart from that, we need a good amount of creativity, excellent communication, and some luck to achieve our goals.

 

CIVIL LEADERSHIP - your social footprint matters [Budapest, 2014 November]

 

The inspired participants of the conference left the hotel on the Római shore, which was the location of the event, with new contacts, and the civil leaders of the future finished the two-day school of Élményakadémia. If they do a good job, they will leave precious social footprints behind anywhere they go in this world.

 

Written by Kamilla Drubina

Translated by Mária Kenesei

Published: Tue, 18/08/2015 - 13:57


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