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It’s an alternative to the traditional one-dimensional conception (the expression TBL refers to the idea of tripling the horizontal or abscissa axis on the usual graphics), that evaluates a company outcome based on its proft and loss account (proft in the mere sense of fnancial accounting); instead of considering as the goal of a company to get the more proft as possible for its “shareholders”, TBL approach tries to add up this proft and that of others groups of “stakeholders”, in search of the best joint outcome as a way to long-term business sustainability.
But is it viable the search of social and environmental sustainability in the current context of economical recession? The present crisis setting in most of the world, and specifcally in Europe, implies income reductions and therefore less means for investing in R & D programmes and actions related to corporate social responsibility.
This meaning a diffculty for greater companies, may be an opportunity for young entrepreneurs, who have the chance to gain access to market niches ignored by those great frms. In these felds, risks may be less than opportunities.
European institutions are aware of this outlook, and have created several KICs (“Knowledge and Innovation Communities”), that depend on the European Institute for Innovation & Technology: these communities carry out research projects, training and support to young entrepreneurs.
Two out of the three existing communities are referred to environmental matters: the Climate-KIC (related to strategies against climate change) and the InnoEnergy (focused on the sustainability in the feld of energy).
In an interview granted by Richard Templer, chairman of Climate-KIC, to Euronews in October 2012, you may fnd specifc information about its running: Climate-KIC has about 150 partners, of whom 50% are from business, 35% from universities and 15% from government and charities. It has fve centres where the actors join to do work, in London, Berlin, Paris, Zurich and the Randtsad area of the Netherlands, in addition to associated innovation centres, depending on regional governments. The community selects students who are at the very top of the ladder academically from partner Universities, but ensuring that they are motivated by the idea that they can make a positive impact on climate change through creating a business or innovating within an existing one. For information on programmes and contact, you may go to their web site. These programmes have so far had around 350 students, who learn to work together in groups and receive coaching and business mentoring from the KIC network of professionals. In addition to the training, there are competitions for entrepreneurs that provide economical help for carrying out the best ideas: around 15 companies have been so far created into the Climate-KIC, what proves that even such a wide and abstract matter as climate change may be taken into account in viable business projects.
Written by Eurodesk Qualified Multiplier, Asociación Juvenil Cantabria@Europa