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The automotive industry is looking for solutions to make its ecological footprint smaller. But there's one big problem. People aren't buying green cars.
How do you make customer behavior more eco-friendly? That's the million dollar question.
The answer might be found at Howest University College in Kortrijk, Belgium. Here, 70 students from all over Europe are brought together by the Erasmus Intensive Program Ecommotive.
They have to come up with a complete communication plan and marketing strategy that opens consumers up to using green cars.