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Registering your organisation in the Transparency Register and committing it to ensure a full respect of the code of conduct by yourself, your employees, your members or representatives will be a public indication that your organisation accepts to "play by the rules" and to interact with the European institutions in full transparency. It will also make public the fact that you are active in contributing to the EU processes, thus ensuring that your views, your interests or those which you represent are made known to the EU decision makers.
Agents and Members of the European institutions will be able to ensure, when you contact them or when you communicate with them, that they are interacting with an organisation which respects democracy and accepts to provide a minimum amount of information for all citizens to know who is participating in the EU processes.