The "television without frontiers" Directive* came into force on 3 October two years after its adoption on 3 October 1989. Member States have now had twenty-four months to incorporate it into national legislation. One of the cornerstones of the Community's audiovisual policy the Directive is designed to ensure the free movement of television programmes throughout the twelve Member States on the basis of harmonized legislation governing the pursuit of broadcasting activities. The harmonization covers promotion of the production of European television programmes, advertising, sponsorship, the protection of minors, and the right of reply. Protecting the general interest at Community level in these areas the Directive ensures the reception and retransmission by cable of television programmes originating in other Member States of the European Community. Mr Dondelinger, Member of the Commission responsible for audiovisual affairs, declared it a red-letter day for all those involved in audiovisual Europe - members of the viewing public, creative artists, producers and broadcasters alike are now able to benefit from the large European market. * * * * Council Directive of 3 October 1989 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcastingactivities (OJ L 298, 17 October 1989).