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   The  "television  without  frontiers"  Directive*  came  into  force   on
   3 October two years after its adoption on 3 October 1989.   Member States
   have  now  had  twenty-four  months  to  incorporate  it  into   national
   One  of  the  cornerstones  of the  Community's  audiovisual  policy  the
   Directive  is  designed  to  ensure  the  free  movement  of   television
   programmes throughout the twelve Member States on the basis of harmonized
   legislation  governing  the  pursuit of  broadcasting  activities.    The
   harmonization  covers promotion of the production of European  television
   programmes,  advertising, sponsorship, the protection of minors, and  the
   right of reply.    Protecting the general interest at Community level  in
   these  areas  the Directive ensures the reception and  retransmission  by
   cable of television programmes originating in other Member States of  the
   European Community.
   Mr Dondelinger,  Member  of the Commission  responsible  for  audiovisual
   affairs,  declared  it  a  red-letter  day  for  all  those  involved  in
   audiovisual  Europe  - members of the viewing public,  creative  artists,
   producers  and broadcasters alike are now able to benefit from the  large
   European market.
                                     * * *
   *   Council  Directive of 3 October 1989 on the coordination  of  certain
       provisions  laid down by law, regulation or administrative action  in
       Member States  concerning  the  pursuit  of  television  broadcasting
activities (OJ L 298, 17 October 1989).

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