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European Commission

Press release

Brussels, 18 October 2013

Vassiliou calls for more focus on media literacy

More needs to be done to encourage 'media literacy' among children, according to Androulla Vassiliou, the European Commissioner for Education, Culture, Multilingualism and Youth. This will be her main message when she visits 'Cinekid', the world's largest media festival for children, in Amsterdam on 21 October. Media literacy, which is the ability to understand and evaluate different types of media and communication, including interactive media, newspapers, films and images, is a fundamental competence in today's knowledge economy. Commissioner Vassiliou will be joined at the Cinekid festival by Jet Bussemaker, the Dutch Minister of Education, Culture and Science.

The festival will also be an opportunity for the Commissioner to raise awareness of the EU's new 'Creative Europe' funding programme, which will be launched in January. The seven-year programme will support the development and distribution of European films and other audiovisual works, as well as transnational projects aimed at boosting jobs and growth in the cultural and creative sectors. These sectors currently account for up to 4.5% of EU GDP and employ more than eight million people.

"With the right support, our cultural and creative sectors have the potential to be even more successful. One of our priorities will be to help finance the development and distribution of films aimed at children. We will also support excellent media and film literacy projects. Interactive audiovisual media which are part of children’s daily life, such as educational video games, will be included in our support policy," said Commissioner Vassiliou.

Funding from Creative Europe will be targeted at initiatives where there is a clear added European value and will not duplicate or replace national funding. It will, for instance, help cultural professionals and SMEs to reach new markets, promote cultural diversity and overcome challenges stemming from globalisation and market fragmentation.

Creative Europe is envisaged to have a total budget of € 1.46 billion1 from 2014 to 2020. This would represent a 9% increase compared with current funding levels. The European Parliament and Member States are expected to finalise the budget next month.

The programme is open to 37 European countries (28 Member States as well as Albania, Bosnia-Herzegovina, Iceland, Liechtenstein, the Former Yugoslav Republic of Macedonia, Montenegro, Norway, Serbia and Turkey). Applications for funding will be invited from organisations working transnationally and are assessed against specific criteria in calls for proposals published here. There are no pre-set funding quotas for countries: funding bids are assessed by independent experts to ensure that only the best are selected for funding.

To find out more

Creative Europe

http://ec.europa.eu/commission_2010-2014/vassiliou/index_en.htm

Follow Androulla Vassiliou on Twitter @VassiliouEU

Contacts :

Dennis Abbott (+32 2 295 92 58); Twitter: @DennisAbbott

Dina Avraam (+32 2 295 96 67)

1 :

€1.46 billion taking account of estimated inflation. This is the equivalent of €1.3 billion in fixed/constant 2011 prices.


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