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European Commission

Press Release

Brussels, 28 June 2012

Digital Agenda: Wave goodbye to mobile internet rip-offs from 1 July; voice and SMS prices to fall also

From 1 July 2012, using mobile internet to access maps, videos, photos, social networks and email will be much cheaper while travelling in other EU member states. A new EU regulation means that, for the first time, there will be a maximum charge for "data roaming" - downloading data from the internet when using a mobile connection. The data roaming rules will mean savings of over €1000 per year for a typical businessperson travelling in the EU. A family taking an annual holiday in another EU country can expect to save at least €200. (Full details of these data roaming case studies are in Annex II). The new rules will also cut the maximum prices for voice calls and texts.

Overall, the improved EU roaming regulation – taking into account calls, text messages and data - will deliver consumers savings of 75% across a range of mobile roaming services, compared to 2007 prices. This year, Europeans will spend around €5 billion on roaming services, a saving of around €15 billion compared to prices before the first EU roaming regulation became law in 2007.

Commission Vice President Neelie Kroes said: "Price caps on data mean we have roaming for the smart phone generation. This ends the roaming rip-offs once and for all in the EU. I am delighted that year after year the European Union is putting money back in the pockets of citizens."

The new maximum prices mobile users will face as of 1st July 2012 are:

  • 29 cents per minute to make a call, plus VAT

  • 8 cents per minute to receive a call, plus VAT

  • 9 cents to send a text message, plus VAT

  • 70 cents per Megabyte (MB) to download data or browse the Internet whilst travelling abroad (charged per Kilobyte used), plus VAT.

In July 2009 downloading data cost more than 4 per Megabyte from many operators – now those prices will be cut by around six times. By 2014, as prices are cut further, the maximum cost of downloading data will be just 20 cents per Megabyte, plus VAT, a saving of 90% on many current rates.

Operators are free to offer cheaper rates. Price caps are a maximum level, acting as a safeguard, and competition should drive them lower.

Also, as of 1 July 2012, to help avoid "data bill shocks", people travelling outside the EU will get a warning text message, email or pop-up window when they are nearing €50 of data downloads, or their pre-agreed level. Consumers will then have to confirm they are happy to go over this level in order to continue their data roaming. This extends the alert system currently in place within the EU.

The measures coming into effect on 1 July are the first in a series of progressively reducing price caps, eventually leading to a new system that will introduce choice, competition and new great roaming deals into the market by allowing consumers to choose a separate roaming contract before they travel or a provider at their destination, similar to the way they choose a Wi-Fi network. This option will be possible as of 1 July 2014.

Background

The EU first introduced caps on roaming prices in 2007 (IP/07/870), ensuring that mobile phone subscribers pay similar roaming tariffs across the EU. In July 2009, revised rules were adopted that cut roaming prices further in instalments so that by July 2011 the maximum roaming charges was 35 cents per minute for calls made and 11 cents for calls received while abroad (see IP/09/1064 and MEMO/09/309). The 2009 roaming rules are applicable until the end of June 2012.

For more information

European Commission's roaming website

Digital Agenda website

Neelie Kroes' website

Follow Neelie Kroes on Twitter

Contacts :

Ryan Heath (+32 2 296 17 16), Twitter: @ECspokesRyan

Linda Cain (+32 2 299 90 19)

Annex I

New retail price caps in euro cents (excluding VAT)

1 July 2012

1 July 2013

1 July 2014

Data (per MB)

70 cents

45 cents

20 cents

Voice-calls made (per minute)

29 cents

24 cents

19 cents

Voice-calls received (per minute)

8 cents

7 cents

5 cents

SMS (per SMS)

9 cents

8 cents

6 cents

New wholesale price caps excluding VAT in euro cents (on prices operators charge each other)

1 July 2012

1 July 2013

1 July 2014

Data (per MB)

25 cents

15 cents

5 cents

Voice (per minute)

14 cents

10 cents

5 cents

SMS (per SMS)

3 cents

2 cents

2 cents

The proposed retail caps serve as a mere safety-net for consumers, while the Commission expects that the proposed competition-enhancing structural measures will deliver new pan-European offers and lower prices, significantly below the safeguard caps

Annex II

Data savings

Example 1

A family of 4 goes to the UK for the London Olympics for a week and uses a smart phone. EU average prices:

Summer 2009

Summer 2012

Saving

1MB

EU average price € 3 +19.8 % average VAT (€ 3.594)

70 cents

+ 21% average VAT (€ 0.847)

Checks a map 7 times (1 MB per map)

25.16

€ 5.93

€ 19.23

Checks social media accounts every day for 45 minutes (+/- 7.5 MB per day, total 52.5 MB)

€ 188.69

€ 44.47

€ 144.22

Uploads 2 photos every day (+/- 2MB per photo)

€ 100.63

€ 23.72

€ 76.91

Sends 2 e-mails per day (+/- 20 KB per e-mail, total 0.28 MB)

€ 1.01

€ 0.24

€ 0.77

Total

€ 315.49

€ 74.36

€ 241.13

Example 2

A family of 4 from Germany or Italy goes to the UK for the London Olympics for a week and uses a smart phone:

Summer 2009

Summer 2012

Saving

1MB

Average price € 5.85 with VAT

70 cents

+20% average VAT (€ 0.84)

Checks a map 7 times (1 MB per map)

€ 40.95

€ 5.88

€ 35.07

Checks social media accounts every day 45 minutes (+/- 7.5 MB per day, total 52.5 MB)

€ 307.13

€ 44.1

€ 263.03

Uploads 2 photos every day (+/- 2MB per photo)

€ 163.80

€ 23.52

€ 140.28

Sends 2 e-mails per day (+/- 20 KB per e-mail, total 0.28 MB)

€ 1.64

€ 0.24

€ 1.40

Total

€ 513.52

€ 73.74

€ 439.78

Example 3

A Finnish or Polish man/woman goes to UK for London Olympics for 3 days and uses his/her smart phone:

Summer 2009

Summer 2012

Saving

1MB

Average price € 3.5 with VAT

70 cents + 23% VAT (€ 0.861)

Checks 3 maps per stay (1 MB per map)

€ 10.5

€ 2.58

€ 7.92

Checks social media accounts every day for half an hour (+/- 5 MB, total 15 MB)

€ 52.50

€ 12.92

€ 39.58

Uploads one photo every day (+/- 2MB per photo)

€ 21

€ 5.17

€ 15.83

Total

€ 84

€ 20.67

€ 63.33

Example 4

A British businessman/woman goes to France or Germany 10 times for 3 days in one year and uses her smart phone in this way:

Summer 2009

Summer 2012

Saving

1MB

Average price +/- € 6 inc VAT

70 cents +20% VAT

(€ 0.84)

Checks 3 maps per stay (1 MB per map)

€ 180

€ 25.20

€ 154.80

Checks social media accounts every day for half an hour (+/- 5 MB)

€ 900

€ 126

€ 774

Sends 10 e-mails per day (+/- 100 KB per e-mail/1MB per day)

€ 180

€ 25.20

€ 154.80

Total

€ 1260

€ 176.40

€ 1083.60


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