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European Commission

Press release

Brussels, 30 November 2012

EU-China Geographical Indications – "10 plus 10" project is now complete

A project aiming at ensuring protection of 10 famous EU food names in China, the biggest consumer market in the world, has now been finalised. "Grana Padano", "Prosciutto di Parma" and "White Stilton cheese" / "Blue Stilton cheese" were the last of 10 EU names that have been protected as Geographical Indications in China as part of the so-called "10+10 project". In parallel, the European Commission has examined and registered 10 Chinese food names with the last 2 Chinese names "Pinggu da Tao" (peach) and "Dongshan Bai Lu Sun" (asparagus) receiving protected status in the EU as Geographical Indications. These 10 Chinese names have been added to the more than 1000 names of agricultural products and foodstuffs, which are protected in the EU (among them 13 non-EU GIs). Not only does the GI system provide an important protection against imitations, but it is also known to be a useful marketing tool.

Commissioner Cioloş welcomed the completion of the project: "The EU and China have rich traditions in the production of quality products, and the GI system is a good way of highlighting these regional traditions to consumers. China is a key future export market for EU food products. The completion of the 10+10 is an important step in the process towards a better protection in China of EU Geographical Indications for agricultural products and foodstuffs. We are now looking to build on this success through negotiating a broader bilateral agreement on GIs, which we hope to conclude in the course of 2013."

Background

The pilot project started in July 2007 when both the EU (European Commission) and China (AQSIQ1) formally lodged applications for the protection of 10 agriculture GIs in each other's territories. Since then, each of the Chinese GIs has undergone examination, including the right of any interested party to oppose registration. While the geographical indications systems are similar, significant differences in procedures and linguistic problems had to be overcome. The process was given an additional boost when EU Agriculture Commissioner Dacian Cioloș visited China in 2010, including a trip to see the production of Longjing Tea.

In terms of value, China is among the 5 most important export markets of EU GI products (agricultural products, foodstuffs, wines and spirits). In 2010 the total value of GI exports to China amounted to more than € 650 million2. Wines and spirits represent the biggest part in terms of value: between 2005 and 2010 the exports of EU GI wines and spirits to China increased fourfold, i.e. by more than 400%.

What are the 10+10 products?

The 10 renowned European products registered in the official AQSIQ Chinese GI register are (for a photo of each product, just click on the name)

Designation

Country

Type of product

Comté

France

cheese

Grana Padano

Italy

cheese

Priego de Córdoba

Spain

olive oil

Prosciutto di Parma

Italy

ham

Pruneaux d'Agen/Pruneaux d'Agen mi-cuits

France

dried fruit

Roquefort

France

cheese

Scottish Farmed Salmon

United Kingdom

salmon

Sierra Mágina

Spain

olive oil

West Country Farmhouse Cheddar

United Kingdom

cheese

White Stilton Cheese/Blue Stilton Cheese

United Kingdom

cheese

In the EU the following 10 Chinese names have been added to the GI register

Designation

Latin Transcription

Type of product

Type

Registration date

平谷大桃

Pinggu Da Tao

peach

PDO

09/11/2012

盐城龙虾

Yancheng Long Xia

crayfish

PGI

17/08/2012

镇江香

Zhenjiang Xiang Cu

rice vinegar

PGI

14/06/2012

东山白卢

Dongshan Bai Lu Sun

asparagus

PGI

30/11/2012

乡大

Jinxiang Da Suan

garlic

PGI

01/11/2011

龙井茶

Longjing cha

tea

PDO

11/05/2011

琯溪蜜柚

Guanxi Mi You

honey pomelo

PDO

11/05/2011

陕西苹

Shaanxi ping guo

apple

PDO

11/05/2011

县麻山药

Lixian Ma Shan Yao

yam

PGI

11/05/2011

龙口粉丝

Longkou Fen Si

vermicelli/noodles

PGI

30/10/2010

Contacts :

Fanny Dabertrand (+32 2 299 06 25)

Roger Waite (+32 2 296 14 04)

1 :

The General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) is the authority in China responsible for the administration of geographical indications.

2 :

Source: Data are estimates based on research by AND-International for DG-AGRI. Sources used are COMEXT, and specific surveys.


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