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European Commission - Press release

€37.6 million EU support for the promotion of agricultural products

Brussels, 5 July 2011 – The European Commission has approved 26 programmes in 13 Member States to provide information on and to promote agricultural products in the European Union. The total budget for the programmes, which will run for between one and three years, is €75.1 million, of which the EU will contribute €37.6 million (50%). The selected programmes cover wine, PDOs, PGIs and TSGs, organic food and farming, fruit and vegetables, horticulture, milk and milk products, olive oil and table olives, eggs, seed oil and meat.

European Union agricultural products are unique in their quality and diversity,’ said Dacian Cioloş, Commissioner for Agriculture and Rural Development. ‘In an increasingly open global market, it is not enough to produce excellent food and drink. We must increase efforts to communicate the standards and quality of European agricultural products to consumers. EU programmes of this kind are an effective way of helping our producers in an increasingly competitive world.’

The full list of programmes and budgets for 2011 adopted today is available in the annex.

In addition to these programmes and in light of the E. coli crisis, Commissioner Dacian Cioloş has proposed a regulatory change which will enable professional organisations to submit additional promotional programmes for fresh fruit and vegetables in the single market and in third countries by 15 August. He intends to propose an additional budget of €15 million for this initiative. These promotion campaigns could be launched by the autumn (a Commission decision is expected on 15 November 2011 on the basis of projects submitted by the Member States by 15 September). The proposed schedule will halve the usual adoption procedure associated with cofinanced programmes of this sort. Details of the practical arrangements for this initiative will be available soon.

Background

In 2000 the Council decided that the EU could assist in financing measures that provide information on or promote agricultural products and food on the EU single market and in third countries. The total budget available for these promotion programmes is €55 million.

The measures financed can consist of public relations, promotional or publicity campaigns, in particular highlighting the advantages of EU products, especially in terms of quality, food safety and hygiene, nutrition, labelling, animal welfare or environmentally-friendly production methods. These measures can also cover participation at events and fairs, information campaigns on the EU system of protected designations of origin (PDO), protected geographical indications (PGI) and traditional specialities guaranteed (TSG), information on EU quality and labelling systems and organic farming, and information campaigns on the EU system of quality wines produced in specified regions (QWPSR).

The EU finances up to 50% of the cost of these measures (up to 60% in programmes promoting the consumption of fruit and vegetables by children or concerning information on responsible drinking and the dangers of excessive alcohol consumption), the remainder being met by the professional/inter-branch organisations which proposed them and/or by the Member States concerned.

For promotion on the single market, interested professional organisations can submit their proposals to the Member States by 30 November each year. The Member States then send the list of programmes they have selected to the Commission along with a copy of each programme. Subsequently the Commission evaluates the programmes and decides whether they are eligible.

A second decision, on information and promotion programmes in third countries, is expected to follow towards the end of the year.

ANNEXE I

Regulation (EC) No° 501/2008: Promotion on the internal market

2011 package-

Programmes accepted (PROPOSALS from the MS)

 

Member State

Progr.
No

Proposing organisations

Products

Countries targeted

Length years

Total budget (€)

EU financial contribution (€)

Year 1

Year 2

Year 3

Total

Year 1

Year 2

Year 3

Total

Multi MS

1

 

 

 

 

5,646,000

5,646,000

5,646,000

16,938,000

2,823,000

2,823,000

2,823,000

8,469,000

ES

 

ASPROCAN

FR

 

UGPBAN

PT

 

GESBA

Outermost regions

ES + FR + PT

3

2,346,000

2,346,000

2,346,000

 

1,173,000

1,173,000

1,173,000

 

3,000,000

3,000,000

3,000,000

 

1,500,000

1,500,000

1,500,000

 

300,000

300,000

300,000

 

150,000

150,000

150,000

 

Multi MS

2

 

 

 

 

1,407,045

1,411,345

1,411,345

4,229,735

703,522

705,672

705,672

2,114,866

FR

 

BIVB

IT

 

CPP + CONS. PARMIGIANO-REGGIANO

PT

 

IVDP

Wine = PDO, PGI and TSG

IE + UK

3

360,202

361,306

361,306

 

180,101

180,653

180,653

 

723,220

725,432

725,432

 

361,610

362,716

362,716

 

323,624

324,608

324,608

 

161,812

162,304

162,304

 

BE

1

VLAM

Organic farming and organic products

BE

3

453,000

453,000

453,000

1,359,000

226,500

226,500

226,500

679,500

BG

1

UFVPB

Processed fruit and vegetables

DE + PL + RO

3

1,035,105

1,009,285

938,577

2,982,967

517,552

504,643

469,289

1,491,484

DE

1

5 AM TAG E.V.

Fresh and processed fruit and vegetables

DE

3

400,000

400,000

400,000

1,200,000

200,000

200,000

200,000

600,000

DE

2

QS

Processed fruit and vegetables + quality meat

DE

3

500,000

500,000

500,000

1,500,000

250,000

250,000

250,000

750,000

DE

3

SE

Ornamental horticulture

DE + FR + NL + UK + PL

3

703,687

714,976

708,172

2,126,834

351,843

357,488

354,086

1,063,417

EL

1

ACN + ACR

PDO, PGI, TSG

DE + EL + SE + FI

3

912,271

851,192

686,537

2,450,000

456,136

425,596

343,268

1,225,000

ES

1

INSDELCAVA

Wine

BE + ES + UK + PL

3

713,234

626,697

643,907

1,983,838

356,617

313,348

321,954

991,919

ES

2

FENIL

Milk and milk products

ES

3

640,000

640,000

640,000

1,920,000

320,000

320,000

320,000

960,000

ES

3

PDO RDD + PDO B + CONFERCARNE

PDO, PGI, TSG

DE+DK+PL

3

399,906

572,033

294,618

1,266,557

199,953

286,017

147,309

633,279

FR

1

AGENCE BIO

Organic farming and organic products

FR

3

1,370,433

1,370,999

1,392,878

4,134,310

685,217

685,500

696,439

2,067,155

IT

1

UNAPROL

Olive oil and table olives

BE + DK + IT + NL

3

1,876,327

1,686,698

1,625,897

5,188,922

938,164

843,349

812,949

2,594,461

IT

2

MELA ALTO ADIGE

PDO, PGI, TSG

DE + IT + CZ + PL

2

881,733

597,399

 

1,479,132

440,866

298,700

 

739,566

LV

1

SAB

Ornamental horticulture

LV

3

291,620

232,255

232,255

756,130

145,810

116,128

116,128

378,066

LV

2

CLZ

Fresh and processed fruit and vegetables

LV

3

233,990

184,653

184,653

603,296

116,995

92,327

92,327

301,649

NL

1

SBE

Eggs

NL

2

97,000

103,000

 

200,000

48,500

51,500

 

100,000

NL

2

GFB

Fresh fruit and vegetables

DE + NL + UK

3

600,000

600,000

600,000

1,800,000

300,000

300,000

300,000

900,000

AT

1

ÖWM

Wine

AT

3

555,582

686,557

540,039

1,782,178

277,791

343,279

270,020

891,090

PL

1

PSPO

Seed oils

LV + PL

3

643,879

562,848

443,199

1,649,926

321,939

281,424

221,599

824,963

PL

2

KRD-IG

Quality meat

DE + PL

3

1,592,291

1,045,948

1,355,804

3,994,043

796,146

522,974

677,902

1,997,022

PL

3

KUPS

Fresh and processed fruit and vegetables

PL + RO

3

1,681,632

1,715,084

429,536

3,826,252

840,816

857,542

214,768

1,913,126

PT

1

CVRVV

Wine

DE + PT + UK + SE

3

970,833

983,156

1,002,799

2,956,788

511,707

518,416

528,794

1,558,917

RO

1

BIOROMANIA

Organic farming and organic products

DE + RO

3

464,000

462,800

473,200

1,400,000

232,000

231,400

236,600

700,000

SK

1

SMZ + SZPM

Milk and milk products

SK

3

1,376,531

1,051,947

988,470

3,416,948

688,266

525,974

494,235

1,708,475

UK

1

HCC

Quality meat

DE + FR + IT + UK

3

1,201,351

1,493,813

1,252,950

3,948,115

600,676

746,907

626,475

1,974,057

UE

 

TOTAL 26 programmes

 

 

 

26,647,449

25,601,685

22,843,836

75,092,970

13,350,016

12,827,683

11,449,315

37,627,013

Contacts :

Roger Waite (+32 2 296 14 04)

Johan Reyniers (+32 2 295 67 28)


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