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European Commission - Press release

€ 17 million additional EU support for the promotion of fresh fruit and vegetables following the E-coli crisis

Brussels, 18 November 2011 - Today, the European Commission has approved 14 programmes in 11 Member States to promote fresh fruit and vegetables both on the internal market and in third countries. The total budget for the programmes, running for a period of three years, is € 34.1 million of which the EU contributes € 17.0 million (50%). This was one of a set of measures proposed by the Commission this summer to address the difficult market situation faced by this sector as a consequence of the E-coli crisis (see IP/11/829 ).

In light of the E-coli crisis that hit the fruit and vegetables sector, Dacian Cioloş, Commissioner for Agriculture and Rural Development pledged support to the sector by accelerating the approval procedures for promotion programmes. "This additional envelope comes in addition to the emergency measures put in place during the summer to help the fruit and vegetables sector come to terms with the e-coli crisis. In this period, the Commission has shown its capacity to react quickly and proportionately to support those producers most hit by the crisis. In the medium term, we can also provide measures to help producers climb back up the slope to where they were before the crisis" he stated today.

A Regulation was adopted in July which cut by more than half the length of the usual adoption procedure associated with co-financed programmes of this sort. Under this schedule, the Commission services received 17 programmes (worth a total budget of €40.1 million). 14 programmes were selected for co-financing out of which 11 target the internal market and 3 target third countries. Among Member States, Germany is the main target country, while third country programmes aim at the Chinese, Russian and Ukrainian markets.

The full list of programmes and budgets adopted today is available in the annex.

Background

In 2000 the Council decided that the EU could assist in financing measures that provide information on or promote agricultural products and food on the EU single market and in third countries. The total budget available for these promotion programmes is €55 million a year. The EU finances up to 50% of the cost of these measures (up to 60% in programmes promoting the consumption of fruit and vegetables by children or concerning information on responsible drinking and the dangers of excessive alcohol consumption). The remaining 50% are met by the professional/inter-branch organisations which proposed the measures and/or by the Member States concerned.

For promotion on the single market and in third countries, interested professional organisations can submit their proposals to the Member States twice a year. The Member States then send the list of programmes they have selected to the Commission along with a copy of each programme. Subsequently the Commission evaluates the programmes and decides whether they are eligible.

In addition, a decision concerning promotion programmes in third countries is expected to follow by the end of November 2011.

ANNEX

Fresh Fruit & Vegetable Promotion Programmes approved under Regulation (EC) 501/2008 (Regulation (EU) n° 688/2011):

Promotion - Internal market and third countries - 2011 Series

Member State

Proposing Organisation

Targeted market (*)

Length
- years

Total Budget (in €)

Of which: Co-financed EU contribution (in €)

Year 1

Year 2

Year 3

Total

Year 1

Year 2

Year 3

Total

BE

VLAM VZW

BE

3

466,000

466,000

466,000

1,398,000

233,000

233,000

233,000

699,000

BG

BGGA

DE + CZ + RO

2

1,491,044

1,057,212

 

2,548,256

745,522

528,606

 

1,274,128

DE

5 AM TAG E.V. + DFHV + (BVEO) + (VLAM) + OGH

DE

3

480,000

480,000

480,000

1,440,000

240,000

240,000

240,000

720,000

ES

UPA

DE + ES + NL

3

1,043,225

1,539,103

1,617,792

4,200,120

521,612

769,551

808,896

2,100,059

ES

PH

DE + UK + AT

3

1,075,394

1,049,206

840,894

2,965,494

537,697

524,603

420,447

1,482,747

FR

INTERFEL

FR

3

1,452,791

1,393,431

1,417,748

4,263,970

726,395

696,716

708,874

2,131,985

IT

UNAPROA

IT

3

927,484

915,670

913,634

2,756,788

463,742

457,835

456,817

1,378,394

IT

ASC

DE + FR + IT

3

517,067

486,197

476,000

1,479,264

258,534

243,098

238,000

739,632

NL

GFB

DE

3

1,196,166

1,196,552

1,196,552

3,589,270

598,083

598,276

598,276

1,794,635

AT

AMA-M

AT

3

402,030

402,030

402,030

1,206,090

201,015

201,015

201,015

603,045

RO

PRODCOM LEGUME - FRUCTE

RU + UA

3

333,320

315,848

335,608

984,776

166,660

157,924

167,804

492,388

UK

BLSA

UK

3

92,278

93,233

93,944

279,455

46,139

46,616

46,972

139,728

EL

HELLAS BIO NET

RU + UA

3

1,016,665

1,142,064

1,142,064

3,300,793

508,333

571,032

571,032

1,650,397

EL

Union of Hellenic Chambers

CN + RU + UA

3

1,180,088

1,272,648

1,199,536

3,652,272

590,044

636,324

599,768

1,826,136

EU (14)

 

 

 

11,673,552

11,809,194

10,581,802

34,064,548

5,836,776

5,904,597

5,290,901

17,032,273

(*) Countries: AT = Austria; BE = Belgium; BG = Bulgaria; CN = China; CZ = Czech Republic; DE = Germany; EL = Greece; ES = Spain; FR = France; IT = Italy; NL = Netherlands; PL = Poland; RO = Romania; RU = Russia; UA = Ukraine; UK = United Kingdom;

   

Contact :

Roger Waite (+32 2 296 14 04)


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