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€ 18 million EU support for the promotion of dairy products

Commission Européenne - IP/10/34   19/01/2010

Autres langues disponibles: FR DE

IP/10/34

Brussels, 19 January 2010

€ 18 million EU support for the promotion of dairy products

The European Commission has approved 13 programmes in 11 Member States to promote milk and milk products in the European Union. The total budget of the programmes, running for a period of three years, is € 35.8 million of which the EU contributes € 17.9 million. This was one of a set of measures proposed by the Commission in July 2009 to address the difficult market situation faced by the dairy sector (see IP/09/1172 ). The Commission committed itself to adopt an additional round of dairy product promotion programmes on the internal market.

"I'm pleased to see that the dairy market situation has improved since last summer, which is to a large extent thanks to the measures we introduced," said Mariann Fischer Boel, Commissioner for Agriculture and Rural Development. "I hope that these extra promotional schemes will underpin this improvement. But I also think it's important to do all we can to promote dairy products in general, because they form an important part of a balanced, healthy diet."

Background

On the basis of the Regulation on information provision and promotion measures for agricultural products on the internal market and in third countries, the EU can finance up to 50% of these measures. The remaining budget is met by the professional or inter-branch organisations which proposed the measures and/or by the Member States concerned.

A special round of dairy product promotion programmes on the internal market was proposed in July 2009. Professional agricultural organisations had to submit their programmes before 15 October to the Member States, to be forwarded to the Commission before the end of October. The Commission has now selected the eligible programmes.

Annex: List of selected programmes and budget

ANNEX

Regulation (EC) No 698/2009: Promotion on the internal market - Special series milk 2009 - Selected programmes (PROPOSALS by Member States)

Member State

Prog. No

Proposed by (organisation)

Products

Target countries

Total budget in €

EC contribution in € (annual and total)

Year 1

Year 2

Year 3

Total

Year 1

Year 2

Year 3

Total

MULTI

1

NDC+DCNI+DCEW

Milk and milk products

UK+IE

915.558

833.680

832.798

2.582.036

457.779

416.840

416.399

1.291.018

UK

 

DCNI+DCEW

Milk and milk products

UK

407.600

355.918

361.577

1.125.095

203.800

177.959

180.788

562.547

IE

 

NDC

Milk and milk products

IE

507.958

477.762

471.221

1.456.941

253.979

238.881

235.611

728.471

BG

1

NAMP

Milk and milk products

DE, ES

973.760

1.132.969

1.063.506

3.170.235

486.880

566.485

531.753

1.585.118

DE

1

LVBM E.V.

Milk and milk products

DE

674.800

669.800

656.500

2.001.100

337.400

334.900

328.250

1.000.550

FI

1

MJTR

Milk and milk products

FI

169.819

139.767

139.048

448.634

84.909

69.884

69.524

224.317

FR

1

CNIEL

Milk and milk products

FR

1.976.028

1.964.385

1.959.416

5.899.829

988.014

982.192

979.708

2.949.914

FR

2

CNIEL

Milk and milk products

FR

1.492.643

1.513.674

1.515.992

4.522.309

746.322

756.837

757.996

2.261.155

FR

3

CNIEL

Milk and milk products - yoghurt

FR

1.751.074

1.746.635

0

3.497.709

875.537

873.318

0

1.748.855

IT

1

SCRL

Milk and milk products

IT

636.545

624.479

624.479

1.885.503

318.273

312.239

312.239

942.751

./.

Regulation (EC) No 698/2009: Promotion on the internal market - Special series milk 2009 - Selected programmes (PROPOSALS by Member States)

Member State

Prog. No

Proposed by (organisation)

Products

Target countries

Total budget in €

EC contribution in € (annual and total)

Year 1

Year 2

Year 3

Total

Year 1

Year 2

Year 3

Total

MT

1

KPH+MDP

Milk and milk products

MT

223.560

224.446

185.104

633.110

111.780

112.223

92.552

316.555

NL

1

BBZ

Milk and milk products

NL

263.600

227.775

227.775

719.150

131.800

113.887

113.888

359.575

NL

2

NZO

Milk and milk products

NL

1.132.679

1.089.061

1.095.605

3.317.345

566.339

544.531

547.803

1.658.673

AT

1

AMA-M

Milk and milk products

AT

994.706

995.765

995.765

2.986.236

497.353

497.882

497.883

1.493.118

PT

1

FENALAC

Milk and milk products

PT

1.737.047

1.396.096

1.065.713

4.198.856

868.524

698.048

532.856

2.099.428

EU

 

GRAND TOTAL 13 programmes

12.941.819

12.558.532

10.361.701

35.862.052

6.470.910

6.279.266

5.180.851

17.931.027


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