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EU Healthy Eating Campaign "Tasty Bunch" awards the winners of the Treasure Hunt game

European Commission - IP/10/176   23/02/2010

Other available languages: FR DE DA ES NL IT SV PT FI EL CS ET HU LT LV MT PL SK SL BG RO

IP/10/176

Brussels, 23 February 2010

EU Healthy Eating Campaign "Tasty Bunch" awards the winners of the Treasure Hunt game

Four young Europeans proved their excellent knowledge on balanced diet and healthy lifestyle by answering successfully all questions of the on-line Treasure Hunt game, in the framework of the EU Healthy Eating Campaign, "The Tasty Bunch". The best Treasure Hunters Lara García de Veas Piñeiro (1 st Winner), Seamus Hickey (2 nd ), Francesca Martini and Silvia Vicari (3 rd ) will be awarded prizes involving sports and good cooking habits in four ceremonies held in Spain, Ireland and Italy.

"EU agriculture provides the necessary elements for healthy nutrition and with the new school schemes it supports even more a balanced diet among European school children", said Dacian Cioloş, Commissioner for Agriculture and Rural Development.

"I'm delighted to confirm that young Europeans show a huge interest in nutrition and physical activity. Achieving a balanced diet for children is a constant challenge and we must act now. Raising awareness among them is the first step," said John Dalli, Commissioner for Health and Consumer policy.

Launched in September 2009 (see IP/09/1366 ), "The Tasty Bunch" runs alongside the EU’s School Fruit Scheme and School Milk Scheme – initiatives to encourage a more balanced diet and healthier eating habits amongst children.

The Treasure Hunt has been running since September 2009 on the Tasty Bunch website, where sporty and healthy fruit, vegetables and dairy characters helped more young competitors to answer 16 questions on balanced diet and healthy lifestyle. Among the challenging prizes, all inspired from the Tasty Bunch characters, such the Mr Milk and Yoghurt Jr, Mrs Pear and Leek the Basket player, the lucky winners had the chance to choose among a ping-pong table, mountain bike, juice or yoghurt machines.

Background

The Healthy Eating Campaign brings the message: Eat it, Drink it, Move it right into schools. Over 17.000 children and their teachers took part in the Tasty Bunch's roadshow games throughout Belgium, France, the UK, Ireland, Estonia, Lithuania and Poland. Feed-back has been very positive with schools calling the event interesting, instructive and interactive. The attractive video testimonial featuring Belgian tennis champion Justine Henin and the 8-year-old Guinness record holder Rosolino Cannio encouraging children’s eating habits for the better.

Parents can also find a range of useful tips and advice on how to get their kids to eat a balanced breakfast or choose a healthier snack between meals. The Teachers' corner offers access to Best initiatives, Facts & figures and Pedagogical tools in all EU languages to support the teachers in their work at school.

A recent Eurobarometer survey showed three quarters of respondents “totally agreeing” that “there seem to be more overweight children these days than five years ago". Indeed, around 22 million kids are overweight in the EU, of which 5 million are obese.

For further information:

  • Tasty Bunch campaign:

http://ec.europa.eu/agriculture/tasty-bunch/

  • Treasure Hunt:

http://ec.europa.eu/agriculture/tasty-bunch/treasure-hunt/index_en.htm

  • Updated audiovisual press material is published at

http://ec.europa.eu/agriculture/tasty-bunch/press-corner/index_en.htm?press=audiovisual


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