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Promotion of EU agricultural products outside the EU

Commission Européenne - IP/10/1682   08/12/2010

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IP/10/1682

Brussels, 8 December 2010

Promotion of EU agricultural products outside the EU

The European Commission has approved measures to provide information on, and to promote agricultural products in third countries. Member States submitted 24 programmes to the Commission to be examined. The 7 programmes that have been accepted are from Greece, Italy, Poland and Portugal. The products covered are PGI and PDO, wine, fruit and vegetables, meat, spirits and olive oil. The EU contribution is € 10.9 million (50% of the total budget of the programmes).

"EU promotion schemes are a good way of increasing the visibility of EU products on markets outside the EU and underlining the quality and traditions behind them,” said Dacian Cioloş, Commissioner for Agriculture and Rural Development. “As we announced in our recent report on promotion, the current information and promotion policy will be reviewed in parallel with the discussion on the CAP reform after 2013. The promotion instruments should provide EU producers with an effective tool, whilst attempting at the same time to reduce the administrative burden."

Background

The EU can fund (to a maximum of 50%) measures in third countries that provide information on, or promote, agricultural and food products. These measures can be public relations, promotional or publicity measures, in particular highlighting the advantages of EU products, especially in terms of quality, hygiene, food safety, nutrition, labelling, animal welfare or environment-friendliness. These measures can amongst others also cover participation at events and fairs, information campaigns on the EU system of protected designations of origin (PDOs), protected geographical indications (PGIs) and traditional speciality guaranteed (TSGs) and organic farming. Also possible are information campaigns on the EU system of quality wines produced in specified regions (QWPSR) and studies of new markets.

Detailed rules for applying the promotion and information measures are laid down by a Commission Regulation1. Not later than 30 June each year Member States have to send to the Commission the list of programmes they have selected and a copy of each programme. Subsequently the Commission evaluates the programmes and decides on their eligibility. The Commission Regulation also lists the third-country markets where promotion measures can be carried out and the products which can be covered by these promotion measures.

Annex: Accepted information and promotion programmes - series 2010

ANNEX

ANNEXI

Regulation (EC) No

501/2008: Promotion in third countries

-2010 series -

Programmes approved

Member State

Prog. No

Proposing organisations

Products

Target countries (*)

Total budget in EUR

EU cofinancing in EUR(annual and total)

Year 1

Year 2

Year 3

Total

Year 1

Year 2

Year 3

Total

EL

1

SEAOP

Spirits

NAM

318 485

539 478

456 852

1 314 815

159 243

269 739

228.426

657.408

EL

2

Association of Agricultural Cooperatives ‘VENUS’

Processed fruit and vegetables

MEA+RU+UA

937 251

1 589 390

623 359

3 150 000

468 626

794 695

311.679

1.575.000

IT

1

Consorzio di garanzia dell'olio extravergine di oliva di qualità

Olive oil

CN+RU

1 206 353

1 060 407

1 278 376

3 545 136

603 176

530 204

639.188

1.772.568

IT

2

CSO

Fresh and processed fruit and vegetables

JP+NAM+RU

1 507 036

1 523 744

1 596 505

4 627 286

753 518

761 872

798.252

2.313.643

IT

3

PROSCIUTTO SAN DANIELE+CPP+CONS. PARMIGIANO-REGGIANO+GRANA PADANO+CTFM

PDO, PGI and TSG

NAM

1 663 778

1 605 518

1 642 476

4 911 772

831 889

802 759

821.238

2.455.886

PL

1

UPEMI

Beef, veal and pigmeat

KR+NAM+SEA

1 910 264

1 566 224

 

3 476 488

955 132

783 112

 

1.738.244

PT

1

IVBAM

Wines

JP+NAM

245 187

260 006

257 971

763 164

122 594

130 003

128.986

381.582

EU

 

GRAND TOTAL 7 programmes

7 788 355

8 144 767

5 855 539

21 788 661

3 894 178

4 072 383

2 927 769

10 894 331

(*) Geographical areas: MEA = Near and Middle East; NAM = North America; SEA = South-east Asia; KR = South Korea;
Countries: CN = China; JP = Japan; RU = Russia; UA = Ukraine

1 :

Regulation (EC) No 501/2008 of 5 June 2008


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