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Commission rewards companies for championing the EU Ecolabel

European Commission - IP/10/1345   18/10/2010

Other available languages: FR DE DA ES NL IT SV PT FI EL CS ET HU LT LV MT PL SK SL BG RO

IP/10/1345

Brussels, 18 October 2010

Commission rewards companies for championing the EU Ecolabel

The European Commission will announce the winners of the 2010 EU Ecolabel Communication Awards at a ceremony in Brussels tonight. The award recognises outstanding achievement in increasing public awareness of the EU Ecolabel – the European Union's label for environmentally-friendly products and services. The fast-growing label can now be found on almost 25,000 products and tourist accommodation services throughout the European Union and beyond.

Environment Commissioner Janez Potočnik said: "EU businesses have a key role to play in changing consumption patterns. I congratulate these companies for their contribution to improving the state of the environment and in promoting a label of excellence."

The EU Ecolabel Communication Award

The award, which was launched last year, recognises exceptional promotional activities to increase public awareness of the EU Ecolabel. It aims to encourage and inspire other EU Ecolabel holders to actively take advantage of the potential of the label in their marketing activities.

This year's award has drawn applications from 13 organisations in 11 countries (Belgium, Cyprus, Czech Republic, Finland, France, Ireland, Italy, Portugal, Spain, Sweden and The Netherlands). Nominations in the service category were received from a number of hotels, while in the producers/retailer category, applications for the award came from manufacturers of products ranging from soaps and shampoos to cleaning products and floor coverings.

The Nominees are:

Adria Hotel, Prague (Czech Republic)

Alpheios International (The Netherlands)

Alvarella Ecoturismo (Spain)

Arjowiggins Graphic (France)

Bona AB (Sweden)

Delhaize nz (Belgium)

Jardim Atlantico (Portugal – Madeira)

Novoceram sas (France)

Sara Lee Corp – Sanex (The Netherlands)

Solus (Ireland)

Sutter Industries SpA (Italy)

UPM-Kymmene Corporation (Finland)

ZX FAMI Ltd (Cyprus)

Various criteria including quality, creativity and relevance of activities as well as the effective use of the logo, have been assessed by a jury made up of environmental and communication experts and representatives from the European Commission.

The EU Ecolabel

The EU Ecolabel – the only pan-European environmental label – is a voluntary scheme launched in 1992 to encourage the production and consumption of green products and services across the European Union.

Today, nearly 25,000 products and services carry the label's signature Flower logo. These include cleaning products, appliances, paper products, textiles, home and garden products and lubricants. They also include tourist accommodation services.

These products and services can be found in all EU Member States as well as in a wide range of countries throughout the world, including India, New Zealand, Canada and China.

All products bearing the EU Ecolabel have been checked by independent bodies for compliance with strict ecological and performance criteria. The label takes into account the main environmental impacts of a product as well as environmental performance throughout its life cycle. Authorities in every EU Member State, as well as in Iceland, Norway and Liechtenstein, are responsible for managing the EU Ecolabel.

The scheme has been revised to widen the number of products and services covered and focus on those with the highest potential for improvement. The revised scheme also simplifies procedures for companies applying for the label, as well as reducing fees.

The awards ceremony starts at 6.30pm at the Plaza Hotel, 118-126 Boulevard Adolphe Max, Brussels. For further details contact the Ecolabel Helpdesk at: ecolabel@biois.com.

Further information on the EU Ecolabel is available at www.ecolabel.eu


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