Brussels, 23 September 2010
Digital Agenda: Two thirds of TV programmes seen in Europe are of European origin
EU television broadcasters are devoting an average of 63% of their air time to programmes made in the EU and 35% to independent works created by European producers, according to figures in a report covering the period 2007-2008 published by the European Commission today. The Commission publishes a report every two years on monitoring the promotion of European works on TV throughout the EU, one of the aims of the EU's Audiovisual Media Services Directive (AVMS).
The EU's Audiovisual Media Services (AVMS) Directive contains rules on the minimum proportion of works produced in the EU or made by independent European producers which every European broadcaster has to screen. The Directive requires Member States to ensure that more than 50% of programming time should be made up of European works and 10% of either the transmission time or of the broadcaster's programming budget should be devoted to independent productions. The report shows that the average broadcasting time of European works in the EU was 62.6% in 2007 and 63.2% in 2008. Average transmission times varied between countries, ranging from 27.9% for Cyprus to 85% for Poland in 2007 and from 30% for Cyprus to 83.11% for Poland in 2008. Television channels in most Member States showed more European works than the minimum required by EU rules.
Three Member States (Cyprus, Slovenia and Sweden) did not manage to broadcast as many programmes made in the EU. The Commission calls on these countries to encourage their broadcasters to show more European works and to pay special attention to small specialised channels which have difficulties in reaching the required proportions.
The average share of independent producers' works broadcast in all Member States was 35.3% in 2007 and 34.1% in 2008. The average varied between the Member States, ranging from 10.9% for Slovenia to 61.7% for Germany in 2007 and from 15.1% for Greece to 62.3% for Germany in 2008. The 10% threshold set by the AVMS Directive was therefore reached in all Member States.
The transmission time of recent European works by independent producers (broadcast within five years of their production) remained at a high level: respectively 63% and 62.4% in 2007 and 2008.
Since the end of 2009, the AVMS Directive also calls for the promotion of European works in on-demand services (for example, video-on-demand and catch-up TV) without setting specific minimum levels. However, it encourages on-demand service operators to foster European works by either financially contributing to their production and rights acquisition or promoting the access of users to them. Member States will report on the application of these provisions by the end of 2011 and the next report due in 2012 will include information on European works in on-demand services.
The 1989 Television without Frontiers Directive was updated by the AVMS Directive at the end of 2007 to reflect new developments in the broadcasting sector. Article 4 provides that Member States shall ensure, "where practicable and by appropriate means", that broadcasters registered on their territory reserve the majority of their transmission time for European works.
Article 5 similarly requires that broadcasters reserve 10% of their transmission time or 10% of their programming budget for European works created by independent producers, an adequate proportion of which must be transmitted within five years of their production.
In both cases, the transmission time devoted to news, sports events, games, advertising, teletext and teleshopping services is excluded.
The full report is available at:
Chart on the development of main indicators for 2005 – 2008 (EU level)
Figures and graphics available in PDF and WORD PROCESSED
Main indicators for 2007-2008 by Member State