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Promotion of EU agricultural products outside the EU

European Commission - IP/09/1849   30/11/2009

Other available languages: FR DE IT PT EL LT PL RO

IP/09/1849

Brussels, 30 November 2009

Promotion of EU agricultural products outside the EU

The European Commission has approved measures to provide information on, and to promote agricultural products in third countries. Member States submitted 20 programmes to the Commission to be examined. The 10 programmes that have been accepted are from France, Greece, Italy, Lithuania, Poland, Portugal and Romania. The products covered are PGI and PDO, wine, fruit and vegetables, meat, spirits, olive oil, and organic products. The EU contribution is € 11.1 million (50% of the total budget of the programmes).

"EU quality products are second to none,” said Mariann Fischer Boel, Commissioner for Agriculture and Rural Development. “Increasing their visibility on markets outside the EU is a major priority. I see enormous sales potential on overseas markets, where people appreciate the history behind these high quality foodstuffs and wines. By investing in promotion and information campaigns for our products outside the EU, the European Union is showing its determination to take up this challenge."

Background

The EU can fund (to a maximum of 50%) measures in third countries that provide information on, or promote, agricultural and food products. These measures can be public relations, promotional or publicity measures, in particular highlighting the advantages of EU products, especially in terms of quality, hygiene, food safety, nutrition, labelling, animal welfare or environment-friendliness. These measures can amongst others also cover participation at events and fairs, information campaigns on the EU system of protected designations of origin (PDOs), protected geographical indications (PGIs) and traditional speciality guaranteed (TSGs) and organic farming. Also possible are information campaigns on the EU system of quality wines produced in specified regions (QWPSR) and studies of new markets.

Detailed rules for applying the promotion and information measures are laid down by a Commission Regulation 1 . Not later than 30 June each year Member States have to send to the Commission the list of programmes they have selected and a copy of each programme. Subsequently the Commission evaluates the programmes and decides on their eligibility. The Commission Regulation also lists the third-country markets where promotion measures can be carried out and the products which can be covered by these promotion measures.

Annex: Accepted information and promotion programmes - series 2009

ANNEX

Regulation (EC) No 501/2008: Promotion in third countries

 

- 2009 series -

Programmes approved (PROPOSALS of MS)

Member State

Progr. No

Proposing organisations

Products

Target countries (*)

Total budget in €

EC contribution in € (annual and total)

Year 1

Year 2

Year 3

Total

Year 1

Year 2

Year 3

Total

MULTI

1

DELKOF+Romconserv

EL

 

DELKOF

RO

 

Romconserv

Processed fruit and vegetables

LAM+NO+RU+UA

978.459

1.074.309

904.692

2.957.460

489.229

537.155

452.346

1.478.730

650.501

887.012

606.071

 

325.250

443.506

303.036

 

327.958

187.297

298.621

 

163.979

93.648

149.311

 

EL

1

KIN. BIO- PRCERS

Organic products

MEA+ NO+RU

929.185

1.538.411

1.032.405

3.500.000

464.592

769.206

516.203

1.750.000

EL

2

EAS Rethymnon

PDO, PGI and TSG

MEA

589.674

418.938

215.381

1.223.993

294.837

209.469

107.690

611.996

FR

1

BNIC

Spirits

CN+NAM+RU

657.952

583.495

583.495

1.824.942

328.976

291.748

291.747

912.471

IT

1

Consorzio di Garanzia dell olio Extravergine di oliva di Qualità

Olive oil

IN

727.905

539.571

539.571

1.807.047

363.952

269.786

269.786

903.524

IT

2

Federdoc

Wines

JP+NAM

916.959

754.529

792.200

2.463.688

458.480

377.265

396.100

1.231.845

IT

3

Formaggio Asiago+Speck Alto Adige

PDO, PGI and TSG

NAM

468.184

450.113

 

918.297

234.092

225.056

 

459.148

LT

1

AGPIA

Spirits

CN+MEA+ NAM

619.099

773.978

951.540

2.344.617

309.550

386.989

475.770

1.172.309

PL

1

SRWRP

Beef, veal and pigmeat

CN+RU +SEA+UA

1.583.406

1.520.552

 

3.103.958

791.703

760.276

 

1.551.979

PT

1

CVRVV

Wines

CH+LAM+ NAM +NO

714.936

618.563

732.761

2.066.260

357.468

309.281

366.381

1.033.130

E U

 

GRAND TOTAL 10 programmes

8.185.758

8.272.459

5.752.045

22.210.261

4.092.879

4.136.231

2.876.022

11.105.132

(*) Geographical areas: LAM = Latin America; MEA = Middle East; NAM = North America; SEA = South-east Asia;
Countries: CH = Switzerland; CN = China; IN = India; JP = Japan; NO=Norway; RU = Russia; UA = Ukraine

1 :

Regulation (EC) No 501/2008 of 5 June 2008


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