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IP/08/1206

Brussels, 24 July 2008

€ 45.7 million EU support for the promotion of agricultural products

The European Commission has approved 31 programmes in 16 Member States (Belgium, Denmark, Germany, Estonia, France, Greece, Italy, Luxembourg, the Netherlands, Austria, Poland, Portugal, Slovenia, Slovakia, Sweden and the United Kingdom) to provide information on and to promote agricultural products in the European Union. The total budget of the programmes running between one and three years is € 92.4 million, of which the EU will contribute half. The selected programmes cover organic products, agricultural quality products (PDO, PGI, TSG), dairy products, meat, wine, fruit and vegetables, oil, plants and flowers and products from the Outermost Regions.

“European Union farm products are unique in their quality and diversity” said Mariann Fischer Boel, Commissioner for Agriculture and Rural Development. “In an open global market, we need to redouble our efforts to explain their benefits to consumers. It is not enough to produce excellent food and drink; we also need to get smart when it comes to marketing. EU programmes of this sort can really help our producers in an increasingly competitive world.”

Background

On 19 December 2000 the Council decided[1] that the EU could assist in financing measures that provide information on, or promote agricultural products and food on the EU Internal market, These measures can consist of public relations, promotional or publicity actions, in particular highlighting the advantages of EU products, especially in terms of quality, hygiene, food safety, nutrition, labelling, animal welfare or environment-friendliness of their production, The measures can also cover participation at events and fairs, information campaigns on the EU system of protected designations of origin (PDO), protected geographical indications (PGI) and traditional speciality guaranteed (TSG), information on EU quality and labelling systems and organic farming, Information campaigns on the EU system of quality wines produced in specified regions (QWPSR) are also amongst the possibilities, The EU finances 50% of the cost of these measures, the remainder being met by the professional/inter-branch organisations which proposed them and/or by the Member States concerned.

The detailed rules for applying the promotion and information measures are laid down by a Commission Regulation[2], It lists the themes and products that can be covered by the promotion measures.

Each year, by 30 November, interested professional organisations can submit their proposals to the Member States, These then have to send the Commission the list of programmes they have selected and a copy of each programme, Subsequently the Commission evaluates the programmes and decides on their eligibility,

The full list of programmes and budgets adopted today is available in annex.

ANNEX

Regulation (EC) No 1071/2005: Promotion on the internal market - 2008 - Selected programmes (PROPOSALS from the Member States)
Member State
Progr. No
Proposed by (organisation)
Products
Dura tion
Total budget in €
EC contribution in € (annual and total)
years
Year 1
Year 2
Year 3
Total
Year 1
Year 2
Year 3
Total
MULTI
1

Multi (wine+PDO/PGI/TSG)
3
2 000 000
2 000 000
2 000 000
6 000 000
1 000 000
1 000 000
1 000 000
3 000 000
FR
 
BIVB
Wine
3
500 000
500 000
500 000
1 500 000
250 000
250 000
250 000
750 000
IT
 
Consorzio Prosciutto Parma +Consorzio Parmigiano-Reggiano
PDO/PGI/TSG
3
1 000 000
1 000 000
1 000 000
3 000 000
500 000
500 000
500 000
1 500 000
PT
 
IVDP
Wine
3
500 000
500 000
500 000
1 500 000
250 000
250 000
250 000
750 000
MULTI
2

Milk products
3
512 127
1 307 885
829 033
2 649 045
256 064
653 943
414 517
1 324 523
DK
 
Danish Dairy Board
Milk
3
391 205
933 653
760 045
2 084 903
195 603
466 827
380 023
1 042 452
UK
 
Dairy Council for Northern Ireland
Milk products
3
120 922
374 232
68 988
564 142
60 461
187 116
34 494
282 071
BE
1
Vlam + APAQ-W
Poultry
2
273 004
136 996
0
410 000
136 502
68 498
0
205 000
BE
2
Vlam
Fruit and vegetables
3
730 000
730 000
730 000
2 190 000
365 000
365 000
365 000
1 095 000
BE
3
Vlam
Milk
3
1 255 275
1 255 275
1 255 275
3 765 825
627 638
627 638
627 638
1 882 913
DE
1
5 am Tag e.V.
Fresh fruit & vegetables
3
350 000
350 000
350 000
1 050 000
175 000
175 000
175 000
525 000
DE
2
CMA
Meat
2
2 000 000
2 000 000
0
4 000 000
1 000 000
1 000 000
0
2 000 000
EE
1
ELS
Poultry
1
115 300
 
 
115 300
57 650
0
0
57 650
EL
1
SEVITEL
Olive oil
3
2 103 885
2 336 561
2 140 128
6 580 574
1 051 943
1 168 281
1 070 064
3 290 287

Regulation (EC) No 1071/2005: Promotion on the internal market - 2008 - Selected programmes (PROPOSALS from the Member States)
Member State
Progr. No
Proposed by (organisation)
Products
Dura
tion
Total budget in €
EC contribution in € (annual and total)
years
Year 1
Year 2
Year 3
Total
Year 1
Year 2
Year 3
Total
EL
2
ALME
Processed fruit and vegetables (processed fruit)
3
515 726
802 507
681 767
2 000 000
257 863
401 254
340 884
1 000 000
FR
1
INTERFEL
Fresh fruit & vegetables
3
3 000 000
3 000 000
3 000 000
9 000 000
1 500 000
1 500 000
1 500 000
4 500 000
FR
2
CIV
Meat (quality meat)
3
784 877
554 755
460 055
1 799 687
392 439
277 378
230 028
899 844
FR
3
AFIDOL
Olives (olive oil and table olives)
3
180 386
439 192
349 872
969 451
90 193
219 596
174 936
484 725
FR
4
UGPBAN
Outermost Regions
3
4 348 282
4 335 501
4 335 501
13 019 284
1 999 210
1 993 334
1 993 334
5 985 878
IT
1
Organizzazione Interprofessionale Ortofrutta – OI
Fresh fruit & vegetables
3
1 258 363
1 302 715
1 229 714
3 790 792
629 181
651 358
614 857
1 895 396
IT
2
UIV – IVSI
Multi (PDO, PGI, quality wine, table wine)
3
1 182 404
971 987
1 112 384
3 266 775
591 202
485 994
556 192
1 633 388
IT
3
Unaprol
Olives (olive oil)
3
1 179 308
1 099 193
1 098 061
3 376 562
589 654
549 597
549 030
1 688 281
IT
4
ATI - Wine experiences
Wine (quality wine psr)
3
903 662
674 107
741 325
2 319 094
451 831
337 054
370 663
1 159 547

Regulation (EC) No 1071/2005: Promotion on the internal market - 2008 - Selected programmes (PROPOSALS from the Member States)
Member State
Progr. No
Proposed by (organisation)
Products
Dura
tion
Total budget in €
EC contribution in € (annual and total)
years
Year 1
Year 2
Year 3
Total
Year 1
Year 2
Year 3
Total
LU
1
Luxlait
Milk products (milk)
3
620 203
460 318
347 257
1 427 778
310 101
230 159
173 628
713 889
NL
1
Internationaal Bloembollen Centrum (IBC)
Horticulture (plants)
3
41 200
642 631
642 631
1 326 462
20 600
321 316
321 316
663 231
NL
2
AGF Promotie NL
Fresh fruit & vegetables (vegetables)
3
639 560
580 220
580 220
1 800 000
319 780
290 110
290 110
900 000
NL
3
Centrale Organisatie voor de Vleessector (COV)
Meat (veal)
3
1 863 534
1 891 371
1 802 389
5 557 294
931 767
945 686
901 195
2 778 647
AT
1
AMA Austria
Milk products (milk and its derivatives)
3
1 000 000
1 000 000
1 000 000
3 000 000
500 000
500 000
500 000
1 500 000
PL
1
KUPS
Fresh fruit & vegetables (5x a day)
2
1 258 872
739 949
0
1 998 821
629 436
369 975
0
999 411
PT
1
CVR Alentejana
Wine
3
733 206
768 097
801 700
2 303 002
366 603
384 048
400 850
1 151 501
SI
1
Organic Farmers
Organic farming
3
408 899
386 494
386 494
1 181 887
204 450
193 247
193 247
590 944
SI
2
Slovene Dairy Association
Milk products
2
338 071
238 673
0
576 744
169 036
119 337
0
288 372
SK
1
Slovene Dairy Association
Milk products
3
1 389 243
1 131 080
1 165 777
3 686 100
694 622
565 540
582 889
1 843 050
SE
1
Svensk Raps
Seed oil (rapeseed oil)
3
423 255
467 399
404 808
1 295 462
211 628
233 699
202 404
647 731

Regulation (EC) No 1071/2005: Promotion on the internal market - 2008 - Selected programmes (PROPOSALS from the Member States)
Member State
Progr. No
Proposed by (organisation)
Products
Dura
tion
Total budget in €
EC contribution in € (annual and total)
years
Year 1
Year 2
Year 3
Total
Year 1
Year 2
Year 3
Total
SE
2
Svensk Potatis
Fresh fruit & vegetables (potatoes)
3
274 132
411 712
370 355
1 056 199
137 066
205 856
185 178
528 100
UK
1
Horticultural Trades Association
Horticulture (plants and flowers)
3
292 559
307 188
322 546
922 293
151 975
153 594
161 273
466 842
EU
 
GRAND TOTAL 31 programmes
31 975 333
32 321 806
28 137 292
92 434 431
15 818 431
15 986 486
13 894 229
45 699 146


[1] Council Regulation EC Nr. 2826/2000 of 19 December 2000 on information and promotion actions for agricultural products on the internal market.

[2] Commission Regulation EC Nr. 1071/2005 of 1 July 2005 laying down detailed rules for applying Council Regulation (EC) No 2826/2000 on information and promotion actions for agricultural products on the internal market.


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