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Brussels, 16 May 2005

Winner of the “New talent in the European Union” Prize for 2005 announced today at Cannes

In the presence of Culture and Audiovisual Ministers from the EU Member States, the President of the Cannes Festival and cinema professionals and information and communication technology (ICT) experts meeting to celebrate Europe Day 2005 at the International Cannes Film Festival, Peter Börjesson, a 28-year-old Swedish producer, received the “New talent in the European Union” Prize from Viviane Reding, Commissioner for Information Society and Media. The Prize takes the form of an entry for the prizewinner in the international Cannes Film Market and the services of a coach to find partners who will help him complete his film project.

At the prize presentation, Viviane Reding said “With this ‘New talent in the European Union’ Prize the Commission wants to underline the importance of promoting European films and giving our talented young filmmakers their chance to shine. Each year the European Union’s MEDIA programme invests more than 100 million euros in fostering diversity and competitiveness in Europe’s audiovisual industry. I have proposed doubling this commitment from 2007 onwards. I wish this prize to help Peter Börjesson bring his film project to fruition, and would like his film to be seen throughout Europe.”

Created in 2004, the “New talent in the European Union” Prize is for the best script written by a European author under 35 years of age who has received training funded by the MEDIA programme. This year’s prizewinner was chosen by a jury of professional film writers from a shortlist of 11 very good projects.

Peter Börjesson’s project is called “The Symbiosis Project” and tells the story of a young voyeur who moves into a woman’s apartment when she is away and discovers the complex life she leads. The author of the scenario, who would like to make the film, has already produced a number of short films. In addition to the appearance at the Cannes Film Market, the MEDIA programme will contribute 40 000 euros in financial support to Peter Börjesson’s production company.

The “New talent in the European Union” Prize is part of Europe Day at Cannes, which will begin tonight with the announcement of the Prize and the “montée des marches”, the ceremonial entry of the European Culture and Audiovisual Ministers. Tomorrow morning, 17 May, the Ministers and some cinema and ICT professionals will debate the pros and cons of film on the Internet. Viviane Reding and the Ministers will give a press conference at the end of the morning. In the afternoon, 15 heads of audiovisual and telecom firms will meet to discuss “what economic model for on-line film and video on demand?”

For more information on Europe Day 2005, see:

IP/05/552 of 11 May 2005 and IP/05/481 of 26 April 2005

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