New policies for protection of ageing consumers

Ageing consumers
  • Start date : 01/10/2014 00:00:00
  • End date : 03/10/2014 23:59:59
  • Where : Orasac, Croatia

European Commission, Environment, consumers and health, Events/Conf/Fairs

The EU countries as well as most of the E&I countries will face a tremendous ageing of their population over the upcoming decade. As ageing goes along with an increase in vulnerability of consumers, due to physical but also cognitive ageing as brain functioning changes over time, this process calls for new evidence-based consumer protection policies.


This JRC-organised workshop aims to highlight this point as the problem has not been the focus of major attention by policy makers. It therefore wants to bring together decision makers from national administrations of associated countries with researchers working in the field of ageing in areas such as neuroscience, behavioural sciences, nutrition as well as economics and demography.


The goal of the workshop is:


  • to collect information on the current state of play regarding any  policies focusing on the promotion of active and healthy ageing and the protection of the aged consumer
  • summarize the state of play of research on the effect of ageing on decision making and the contribution of lifestyle factors to cognitive functions
  • formulating policy needs and recommendations for all interested countries.