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MEDIA Plus (2001-2006): programme to encourage the development, distribution and promotion of European works
The aim of the MEDIA Plus programme is to support the European Union's audiovisual industry with a view to boosting the production and distribution of European audiovisual works. The underlying objective is to prevent the European market from being dominated by imported programmes, particularly from the USA.
There are two parts to the MEDIA programme: the first relates to the development, distribution and promotion of audiovisual works and the second to training. The text below refers to the former.
Council Decision 2000/821/EC of 20 December 2000 on the implementation of a programme to encourage the development, distribution and promotion of European audiovisual works (MEDIA Plus - Development, Distribution and Promotion) (2001-2005) [See amending acts].
Budget. The MEDIA Plus - Development, Distribution and Promotion programme has a budget of 350 million euros for the period from 1 January 2001 to 31 December 2005.
General objectives. The programme's general objectives are: to improve the competitiveness of businesses in the European Union, in particular small and medium-sized enterprises; to support the transnational movement of European works and to promote linguistic and cultural diversity in Europe. It also promotes the enhancement of Europe's audiovisual heritage, the development of the audiovisual industry in regions with a low production capacity and/or a restricted geographical or linguistic area, and the use of new technologies.
Types of measures assisted. Actions which receive support are transnational and involve different operators from the Member States participating in the programme.
Areas of action. The programme supports actions to develop audiovisual content, actions in the distribution and dissemination sector, and promotion of and access to the market in audiovisual works. Pilot projects may also be carried out.
Development. This involves helping independent companies and in particular small and medium-sized enterprises to carry out projects or packages of production projects for European and international markets. Assistance is also provided for the use of new information technologies.
Distribution and dissemination. The following are encouraged: companies disseminating non-domestic European works to the public or for private use; the movement of European television programmes produced by independent companies; the creation of European works in digital format and support for linguistic diversity.
Promotion. Assistance is given for the promotion of European works at trade shows, fairs and audiovisual festivals in Europe and throughout the world. The networking of European operators is encouraged by supporting joint activities in the European and international markets for promotion by private and public bodies. Actions supporting market access, the creation of databases and participation in festivals are promoted.
Pilot projects. The aim of pilot projects is to improve access to European works by taking advantage of innovative technologies. Making greater use of archives, digitisation, networking of special-interest channels and advanced online services are encouraged.
Participants. The programme is open to operators from the Member States of the EU and, according to the agreements in force with these countries, the associated countries of Central and Eastern Europe, Cyprus, Turkey, Malta, the members of the European Free Trade Association and the countries which have signed the European Convention on Transfrontier Television.
Funding. Community support does not normally exceed 50% of the total cost of the actions. In some cases, particularly for projects which promote linguistic diversity within the European Union, Community support may be up to 60% of eligible expenditure.
Cooperation with the EIB: "i2i-Audiovisual" initiative
The " i2i Audiovisual " Initiative, which is financed by the European Investment Bank (EIB), is intended to supplement the MEDIA Plus programme in order to provide Europe's audiovisual industry with new financial and banking instruments. This should help to give the creators of audiovisual works a stronger financial base and to speed up the changeover to digital technologies. The measure is intended to fund some of the costs of the guarantees demanded by banks or financial institutions and/or part of the cost of a loan for financing their trade debts.
This initiative is an integral part of the "i2i" Initiative (for the "Innovation 2000" Initiative) set up in June 2000 by the EIB Group to help develop a European economy based on knowledge and innovation.
By Decision 846/2004/EC, the programme was extended to run until 2006. The budgetary allocation rose from 350 million to EUR 453.6 million for the period 2001-2006 to allow for the impact of enlargement.
|Act||Entry into force||Deadline for transposition in the Member States||Official Journal|
|Decision 2000/821/EC [adoption: consultation CNS/1999/0276]||01.01.2001||-||OJ L 13 of 17.01.2001|
|Amending act(s)||Entry into force||Deadline for transposition in the Member States||Official Journal|
|Decision No 846/2004/EC [adoption: codecision COD/2003/0067]||02.06.2004||-||OJ L 195 of 02.06.2004|