Training programme for professionals in the audiovisual industry (MEDIA II Training) (1996-2000)
The aim of the MEDIA II programme is to support the European Union's audiovisual industry in order to lend momentum to the production and dissemination of European audiovisual works. The underlying objective is to prevent the European market from being dominated by imported programmes, particularly from the USA.
The MEDIA II programme ran from 1 January 1996 to 31 December 2000, following on from the MEDIA programme (1991-1995).
The programme consists of two strands: the first relates to the development and distribution of European audiovisual works (MEDIA II -- Development and Distribution) and the second to the training of professionals in the audiovisual sector.
The MEDIA II Training strand, which is presented below, aims to promote the establishment of initial and continuing training courses which allow professionals in the audiovisual sector to consolidate their skills.
Council Decision 95/564/EC of 22 December 1995 on the implementation of a training programme for professionals in the European audiovisual programme industry (Media II - Training) [Official Journal L 321 of 30.12.1995].
The decision establishes a vocational training programme running from 1 January 1996 to 31 December 2000. The object of the programme is to provide professionals in the audiovisual industry with the skills they need to exploit the European dimension of the market to the full and make use of new technology.
The aims of the programme are to:
- meet the needs of the industry and bolster its competitiveness by improving vocational training, notably in the field of economic and commercial management, the utilization and development of new technologies, and screenplay techniques;
- encourage networking between vocational training centres in order to facilitate the exchange of know-how and the development of training modules at European level.
The financial reference amount for implementing the programme will be ECU 45 million. Recipients of Community support must themselves provide a significant proportion of the funding (at least 50%, save in exceptional cases, where this percentage may be reduced to as low as 25%).
In carrying out the programme, the Commission will be assisted by a committee composed of two representatives from each Member State and chaired by the representative of the Commission.
As well as the Member States of the European Union, the programme will be open to participation by the associated countries of Central and Eastern Europe, Cyprus, Malta, and EFTA countries members of the European Economic Area Agreement, and other non-member countries which have concluded agreements containing audiovisual clauses.
Actions under the programme are subject to prior appraisal, monitoring (the selected beneficiaries will submit an annual report to the Commission) and subsequent evaluation to assess their impact.
After two years and six months of implementation of the programme, the Commission will present to the European Parliament, the Council and the Economic and Social Committee an evaluation report on the results obtained, accompanied if need be by proposals for adjusting the programme. When the programme has run its full term, another report will be drawn up.
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