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Home at Home campaign and Action Days in Bavaria



Within the year 2012 the Bavarian State Ministry of Labour and Social Affairs, Family and Women, will implement the campaign "Home at home". Its aim is to draw attention to the topic of living and housing in old age and especially to assisted living.

Information as well as ideas for innovative solution-oriented approaches will be provided to the citizens through an advertising campaign and Action Days, which will take place region-wide from September to November.

The Actions Days will include a public dialogue with the Secretary of State Markus Sackmann and experts in elderly living arrangements. In an accompanying exhibition, visitors will  also learn about current programs of the ministry and get an insight into the diversity of public and private services on site.

Promotor: Ministry of Labour and Social Affairs, Family and Women - Bavaria

The Bavarian Ministry of State is concerned with current socio-political issues in the field of senior citizens, family, labour market, gender, disabilities and asylum seeker’s  policy. It develops solutions and eventually prepares bills for the statewide legislation.

Partner(s): Coordination Centre “Living and Housing in Old Age”
Contact: Sabine Wenng: