The first “Generali Old-Age Survey”, conducted by the Polling Institute of Allensbach on behalf of the Generali Future Fund, was published on November 2012, within the framework of the European Year for Active Ageing and Solidarity between Generations.
The survey provides a sound basis for triggering and stimulating the social, economic and political discussion on the issues of old age image and old age potential in the light of the pressing challenges of the upcoming demographic change in our society.
Among its key findings, the survey shows that the group of 65 to 85-year-olds in Germany feel ten years younger on average than their actual age. The majority of them lead a very active, satisfying and varied life and they wish to maintain this life of self-determination for a lifetime if possible. Therefore most of them focus on the maintenance of health.
The study also shows that the elderly in Germany consider their material life situation to be good and it is actually much better than the situation of the elderly 20 or 30 years ago. The vast majority of 65 to 85-year-olds have close ties with their families and well-established circles of friends and acquaintances. Most elderly people are on good terms with their children and provide them assistance and advice as well as financial support.
For the representative study face-to-face interviews were conducted with more than 4,000 selected persons in the age group of 65 to 85-year-olds.
Prof. Dr. Renate Köcher and Dr. Oliver Bruttel are the authors of the “Generali Old-Age Survey”. As members of the Scientific Advisory Board, the renowned scientists Prof. Dr. Rolf Heinze, Prof. Dr. Dr. h.c. Andreas Kruse, Prof. Dr. Thomas Klein and Prof. Dr. Gerhard Naegele contributed to designing the questionnaire and provided in-depth commentaries placing the outcome of the study in the social context.
Generali Future Fund|
Under the leading theme “The demographic change – Our joint challenge” Generali Deutschland Holding AG has been combining the activities of its social commitment in the Generali Future Fund since 2008. The Generali Future Fund supports more than 30 projects each year with a focus on “Promoting the commitment of and to the generation 55plus”. In addition, the Future Fund is active as a change manager, networker and instigator of civic commitment.
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