Generation 3.0 is a project launched in 2011 to explore changing attitudes to race and racism. The project focuses on creating spaces for older and younger people to come together to share their experiences and views on how we might end racism in a generation.
The project is called Generation 3.0 due to its partial focus on young people three generations on from the major wave of post-war migration, typified by those who disembarked from the SS Empire Windrush in 1948. Generation 3.0 also refers to the new styles of campaigning and political engagement that are now required to create societal change.
Acknowledging that our society is changing, Runnymede has highlighted that there is little known about how attitudes to ethnic diversity evolve over generations: young people are growing up in a more ethnically diverse society than ever before; meanwhile, older people have witnessed their towns and cities change as they have become more diverse.
During the European Year for Active Ageing and Solidarity between Generations 2012 and working with community organisations, older people and young people across England, Runnymede used film, pop-up shops, lectures and panel debates to facilitate dialogue between people from different backgrounds and between different age groups.
Three lecture and panel debates events entitled “Race, racism and resistance on film” were organised in Birmingham, Manchester and London, using film and TV to engage people in discussions around racism and resistance over post-war generations. Almost 300 older and younger people came together to share their views on media representation, racism and how we might end it in a generation.
A documentary film of the events can be viewed on the Generation 3.0 website. The revamped website was launched in 2013 and includes a range of resources for individuals and groups wishing to engage in a discussion on how to end racism in a generation.
Runnymede is the UK’s leading independent race equality think tank. They generate intelligence for a multi-ethnic Britain through research, network building, leading debate, and policy engagement. Their research since 1968 includes education, employment, access to finance and with older ethnic minorities.
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