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ShineOn - Young designers and elderly work together to develop a fashion collection



ShineOn - Young designers and elderly work together to develop a fashion collection

ShineOn is a project implemented in the framework of the European Year 2012 in Finland by two young German fashion designers, Celine David (b. 1979) and Linn Annen (b. 1976), who have developed a collection of clothes and accessories in collaboration with elderly people.

Senior citizens from service centres in Helsinki’s metropolitan area participated in September 2012 in a series of hands-on workshops with both designers and manufactured the items of the collection, based on recycled old materials. Workshops were attended by two Finnish elderly groups and one made up of immigrant women from Somalia, Afghanistan and the Congo. This ethnic diversity is also reflected in the manufacture of the designs.

The results were presented in a fashion show on September 29 in Helsinki with the support of the Goethe Institute.

The workshops were intended to create a fun social environment for the elderly where they could interact with each other and with members of younger generations. Furthermore, they gave the elderly the opportunity to be creative and learn new techniques while using a craft that many were already familiar with: sewing. Finally, it introduced the elderly to new ways of making use of recycled materials.

The project was presented :

The service centres involved are Kampin palvelukeskus, Kinaporin palvelukeskus and Riistavuoren palvelukeskus.

Celine D. and Linn Annen are HIAP artists-in-residence in the frame of the "Arts de Signs ­- Signalling Art as a Social Design" programme, part of the World Design Capital Helsinki 2012 and run in collaboration with Goethe Institute in Finland.

Promoter: World Design Capital Helsinki

Part of the official World Design Capital Helsinki 2012 programme, Social Responsibility & Design is a co-created international initiative for exploring the role of participatory design in improving people's lives. It  brings design practitioners, academics and a diversity of local people together through participatory workshops, exhibitions and public lectures.

Partner(s): Goethe Institute
Contact: Alexandra Stang: