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Occupy Your Own Age campaign


Finland / Etelä-Suomi(Finland)

Occupy Your Own Age campaign

Occupy Your Own Age is a campaign run by eight NGOs in Finland encouraging citizens to live an active and healthy ageing. Launched in the frame of the European Year for Active Ageing and Solidarity between Generations, the initiative challenges both citizens and municipal decision-makers to see age from a new perspective.

Ageing is not a disease and not a problem, but a natural part of life. Ageing affects traffic, trade, accessibility, culture. It is not just about social and health politics. The service models and attitudes of today will not be sufficient in the future. This is the reason why the campaign demands policy-makers to act with courage and eschewing all prejudices when making decisions concerning old age.

Occupy Your Own Age is compiling pledges concerning ageing policies/attitudes of politicians and citizens in general at the website Anybody can submit and share his contribution to the cause of good ageing.
The central event of the campaign will take place on September 15th at the Helsinki Senaatintori (Senate Square), between 11.00 and 16.00, with the participation of the president of Finland, Sauli Niinistö.

The campaign is supported by the NGO’s Folkhälsans förbund rf, Ikäinstituutti, Miina Sillanpään Säätiö, Omaishoitajat ja Läheiset -liitto ry, Suomen Senioriasiainliitto ry, Suomen Senioriliike ry, Suomen Setlementtiliitto ry and Vanhus- ja lähimmäispalvelun liitto ry. It receives funding from Finland's Lotteries Act.

Promoter: VALLI - Union for Senior Services

VALLI  - The Union for Senior Services, is a Finnish organisation for the elderly established in 1953, with 65 member associations which produce services for about 20,000 old people annually. The majority of the services of the Union's member associations are offered directly to people's homes and facilitate living at home.

Contact: Marja-Liisa Kunnas :