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Dads in Demand

Policy category

Supporting Parenting and Assisting with Childcare

Countries that have implemented practice

United Kingdom

Age Groups

Adults (age 20+), Middle Childhood (age 6 to 12), Young Children (age 0 to 5)

Target Groups


Type of Organization Implementing Practice

Private Human Services Organization

Practice Overview

Ethnic minority fathers and their kids teamed up to produce animated films in the ‘Dads in Demand’ project in Harrow and north London, UK. The project was run by the Campaign for Learning in partnership with the Fatherhood Institute in the UK The project''s goal was to reach out to fathers who have little contact with the school environment and lack an understanding of the importance of their role in their children’s education. A further aim was to involve these fathers in developing innovative learning activities with their children, based on new media and technology.

Scale of Implementation

A total of 45 dads from a range of ethnic backgrounds – including Somali, Afghan, Asian, Polish and Romanian – were involved over a period of three months. The fathers were recruited through the schools. Personal invitations were sent by children to their fathers or other male carer.

Contact Information