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Bicycle Helmet Campaign

Policy category

Facilitating Positive Transitions to Adulthood

Recommendation Pillars

Support the participation of all children in play, recreation, sport and cultural activities

Countries that have implemented practice

Denmark

Age Groups

Middle Childhood (age 6 to 12)

Target Groups

Children

Years in Operation

2012  - still operating

Type of Organization Implementing Practice

City or Town Government

Practice Overview

The bicycle helmet campaign aimed to give children reasons to use bike helmets, know the dangers of not using them, and feel that they are “cool” when they use them. The helmet was portrayed as something attractive so that everybody felt like using it.  All the children participating in the campaign used helmets during the campaign period. Children with unfashionable or no helmets were able to borrow a new model of their choice from the county, and at the end of the campaign, could purchase the helmet for a reduced price. Enrolled schools received free educational materials, bicycle helmets, questionnaires and materials for competitions between classes. The campaign encouraged children and teachers to have class discussions and sought to involve parents in supporting its goals. Educational material consisted of four booklets that explained danger in traffic and taught some simple rules on how to handle dangerous situations while cycling.
Information drawn from Child Safety Europe Good Practice Guide: http://www.childsafetyeurope.org/publications/goodpracticeguide/info/casestudies/denmark-bicycle-helmets.pdf

Sustainability

Transferability

Evidence of Effectiveness

Outcome

Treatment Group

Control Group

Outcomes improved (statistically significant)

Percentage of mothers disagreeing with the statement  “Children should be smacked for persistently bad behavior”

54.4%

24.3%

Percentage of mothers agreeing that “Parents enjoy participating in their child’s games”

100%

84.2%

Rosenberg self-esteem scale - Percentage of mothers agreeing with the statement: I do not have much to be proud of

97.4%

76.3%

Percentage of mothers having learnt something during their oldest child’s first year that helped with subsequent children

82.1%

56.7%

Percentage of mothers visiting library on a weekly basis

79%

50%

Percentage of mothers checking homework every night

100%

81.6%

Percentage of children admitted to the hospital because of illness

44.7%

21.1%

Outcomes with no effect

Percentage of subsequent children being breast-fed

24.4%

13.0%

Percentage of children receiving Measles-Mumps-Rubella immunizations

94.7

100

Percentage of children receiving school booster

100

94.6

Percentage of children receiving dental check-ups

89.5%

76.3%

Percentage of children having an accident requiring a visit to the hospital

26.3%

44.7%

Percentage of mothers reading to their child

36%

31.6%

Percentage of children stopping  television by 9 p.m.

97,4%

86.8%

Percentage of children being bullied in school

23.7%

36.8%

Percentage of mothers disagreeing with the statement “Horror videos do not have any effect on children”

84.2%

84.2%

Percentage of mothers agreeing with the statement “It is important for parents to know who their children’s friends are”

100%

100%

Percentage of mothers agreeing on the importance for parents to become involved in their child’s schooling

94.7%

94.7%

Rosenberg’s self-esteem scale – Percentage of mothers agreeing with the statement:

  • I am a person of worth

97.4%

84.2%

  • I have good qualities

100%

94.7%

  • I do things as well as others

94.7%

92.1%

  • I am satisfied with myself

84.2%

73.7%

  • I have a positive attitude toward myself

86.8%

68.4%

  • I want more respect

52.6%

34.2%

  • I feel useless at times

63.2%

55.3%

  • I feel no good at all

97.4%

86.8%

Contact Information

Name

Jacob Wrisberg

Title

 

Organization

Association of the Psychosocial Health of Children and Adolescents (A.P.H.C.A)

Address

Frederiksborg County Kongens Vaenge

Phone

+45 48 20 50 00

Email

jw@fa.dk

Website

Available Resources

Evaluation Details

Bibliography

Date

Cost information

Scale of Implementation